BabyBjorn vs Fisher-Price:Which is more popular by branded search?
In August 2026, Fisher-Price had more branded searches than BabyBjorn among baby rockers worldwide. Fisher-Price was estimated to have 246K branded searches compared to BabyBjorn’s 74K, and held a 26.7% Share of Search versus BabyBjorn’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyBjorn or Fisher-Price?
Compare the baby rockers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher-Price, BabyBjorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | Graco | BabyBjorn | 4moms | Ingenuity |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 30.5% | 13.7% | 9.2% | 2.3% | — |
| Nov 2025 | 44.3% | 35.9% | 10.8% | 7.2% | 1.8% | — |
| Dec 2025 | 39.7% | 41.6% | 10.2% | 6.8% | 1.7% | — |
| Jan 2026 | 44.7% | 30.3% | 13.6% | 9.1% | 2.2% | — |
| Feb 2026 | 48.2% | 25.8% | 14.1% | 9.5% | 2.3% | — |
| Mar 2026 | 48.8% | 26.6% | 14.6% | 8% | 2% | — |
| Apr 2026 | 49.1% | 26.5% | 14.5% | 8% | 1.9% | — |
| May 2026 | 50.1% | 27.6% | 12.3% | 8.3% | 1.7% | — |
| Jun 2026 | 49.2% | 25.5% | 14% | 9.4% | 1.9% | — |
| Jul 2026 | 46.6% | 29.5% | 13.2% | 8.9% | 1.8% | — |
| Aug 2026 | 51.6% | 26.7% | 12% | 8% | 1.6% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the BabyBjorn and Fisher-Price comparison changed over the last 12 months?
3 findings
- Fisher-Price was ahead of BabyBjorn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby rockers worldwide moved from 9.2% to 8%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide moved from 30.5% to 26.7%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for baby rockers worldwide in August 2026?
2 changes
In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%.
In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjorn’s and Fisher-Price’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyBjorn
1 branded search term
- babybjorn
Fisher-Price
1 branded search term
- fisher price
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.