How popular isBabyBjorn in search?
In August 2026, there were an estimated 74K branded searches for BabyBjorn worldwide which is down 18.2% over the last 11 months. BabyBjorn holds 8% estimated Share of Search among baby rockers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chicco51.6%
Fisher-Price26.7%
Graco12%
BabyBjorn8%- 4moms1.6%
- Ingenuity—
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Which baby rockers compete with BabyBjorn?
Share of Search by month for Chicco, Fisher-Price, Graco, BabyBjorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | Graco | BabyBjorn | 4moms | Ingenuity |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 30.5% | 13.7% | 9.2% | 2.3% | — |
| Nov 2025 | 44.3% | 35.9% | 10.8% | 7.2% | 1.8% | — |
| Dec 2025 | 39.7% | 41.6% | 10.2% | 6.8% | 1.7% | — |
| Jan 2026 | 44.7% | 30.3% | 13.6% | 9.1% | 2.2% | — |
| Feb 2026 | 48.2% | 25.8% | 14.1% | 9.5% | 2.3% | — |
| Mar 2026 | 48.8% | 26.6% | 14.6% | 8% | 2% | — |
| Apr 2026 | 49.1% | 26.5% | 14.5% | 8% | 1.9% | — |
| May 2026 | 50.1% | 27.6% | 12.3% | 8.3% | 1.7% | — |
| Jun 2026 | 49.2% | 25.5% | 14% | 9.4% | 1.9% | — |
| Jul 2026 | 46.6% | 29.5% | 13.2% | 8.9% | 1.8% | — |
| Aug 2026 | 51.6% | 26.7% | 12% | 8% | 1.6% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 475K | +22.5% | +5.1 points | |
| 2, held 2nd | 26.7% | 246K | 0% | -2.8 points | |
| 3, held 3rd | 12% | 110K | 0% | -1.3 points | |
| 4, held 4th | 8% | 74K | 0% | -0.8 points | |
| 5, held 5th | 1.6% | 14.8K | 0% | -0.2 points | |
| —, not measured this month | — | — | — | — |
1.
51.6%
Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.
26.7%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.
3.
12%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.4moms
1.6%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between BabyBjorn and its closest rivals
How has branded search demand for BabyBjorn changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BabyBjorn worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby rockers worldwide decreased from 9.2% to 8%.
- Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby rockers worldwide peaked at 9.5% in February 2026 and was lowest at 6.8% in December 2025.
How did search popularity change for baby rockers worldwide in August 2026?
5 changes
In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%.
In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%.
In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%.
In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%.
Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Where does BabyBjorn compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| High chairs | 5th of 6 | 6.2% | Show ranking |
| Baby bouncers | 4th of 6 | 7.8% | Show ranking |
| Baby rockers | 4th of 6 | 8% | Shown above |
| Baby carrier brands | 3rd of 5 | 16.6% | Show ranking |
How is BabyBjorn measured?
Brandwave collects information about searches that people make online using BabyBjorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- babybjorn
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Is BabyBjorn your brand?
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