Brandwave

How popular isBabyBjorn in search?

In August 2026, there were an estimated 74K branded searches for BabyBjorn worldwide which is down 18.2% over the last 11 months. BabyBjorn holds 7.8% estimated Share of Search among baby bouncers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco50.2%
  2. Fisher-Price26%
  3. Ergobaby11.6%
  4. BabyBjorn7.8%
  5. Bright Starts2.9%
  6. 4moms1.6%
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Which baby bouncers compete with BabyBjorn?

BabyBjorn against baby bouncers worldwide, by month

Share of Search by month for Chicco, Fisher-Price, Ergobaby, BabyBjorn, Bright Starts. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoFisher-PriceErgobabyBabyBjornBright Starts4moms
Oct 202545.2%31.1%9.3%9.3%2.8%2.3%
Nov 202544.9%36.4%7.3%7.3%2.2%1.8%
Dec 202539.8%41.8%6.9%6.9%3.1%1.7%
Jan 202645.2%30.7%9.2%9.2%3.4%2.3%
Feb 202647.7%25.6%11.5%9.4%3.5%2.3%
Mar 202649.7%27.2%10%8.2%3%2%
Apr 202649%26.4%11.8%7.9%2.9%1.9%
May 202648.9%26.9%12%8.1%2.4%1.6%
Jun 202649%25.4%11.5%9.4%2.8%1.9%
Jul 202645.1%28.6%12.8%8.6%3.2%1.7%
Aug 202650.2%26%11.6%7.8%2.9%1.6%
Sep 2026——————

  1. 1.Chicco

    50.2%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.

  2. 2.Fisher-Price

    26%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Ergobaby

    11.6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.BabyBjorn

    7.8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Bright Starts

    2.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.4moms

    1.6%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between BabyBjorn and its closest rivals

How has branded search demand for BabyBjorn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BabyBjorn worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby bouncers worldwide decreased from 9.3% to 7.8%.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby bouncers worldwide peaked at 9.4% in February 2026 and was lowest at 6.9% in December 2025.
  • Across the 11 months ending August 2026, BabyBjorn fell from 3rd to 4th among baby bouncers worldwide.

How did search popularity change for baby bouncers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby bouncers worldwide, from 45.1% to 50.2%.

  2. In August 2026, Fisher-Price lost estimated Share of Search among baby bouncers worldwide, from 28.6% to 26%.

  3. In August 2026, Ergobaby lost estimated Share of Search among baby bouncers worldwide, from 12.8% to 11.6%.

  4. In August 2026, BabyBjorn lost estimated Share of Search among baby bouncers worldwide, from 8.6% to 7.8%.

  5. Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

Where does BabyBjorn compete?

BabyBjorn is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs5th of 66.2%Show ranking
Baby bouncers4th of 67.8%Shown above
Baby rockers4th of 68%Show ranking
Baby carrier brands3rd of 516.6%Show ranking

How is BabyBjorn measured?

Brandwave collects information about searches that people make online using BabyBjorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • babybjorn

Do you work for BabyBjorn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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