Brandwave

How popular isFisher-Price in search?

In August 2026, there were an estimated 246K branded searches for Fisher-Price worldwide which is down 18.3% over the last 11 months. Fisher-Price holds 26% estimated Share of Search among baby bouncers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco50.2%
  2. Fisher-Price26%
  3. Ergobaby11.6%
  4. BabyBjorn7.8%
  5. Bright Starts2.9%
  6. 4moms1.6%
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Which baby bouncers compete with Fisher-Price?

Fisher-Price against baby bouncers worldwide, by month

Share of Search by month for Chicco, Fisher-Price, Ergobaby, BabyBjorn, Bright Starts. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoFisher-PriceErgobabyBabyBjornBright Starts4moms
Oct 202545.2%31.1%9.3%9.3%2.8%2.3%
Nov 202544.9%36.4%7.3%7.3%2.2%1.8%
Dec 202539.8%41.8%6.9%6.9%3.1%1.7%
Jan 202645.2%30.7%9.2%9.2%3.4%2.3%
Feb 202647.7%25.6%11.5%9.4%3.5%2.3%
Mar 202649.7%27.2%10%8.2%3%2%
Apr 202649%26.4%11.8%7.9%2.9%1.9%
May 202648.9%26.9%12%8.1%2.4%1.6%
Jun 202649%25.4%11.5%9.4%2.8%1.9%
Jul 202645.1%28.6%12.8%8.6%3.2%1.7%
Aug 202650.2%26%11.6%7.8%2.9%1.6%
Sep 2026——————

  1. 1.Chicco

    50.2%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.

  2. 2.Fisher-Price

    26%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Ergobaby

    11.6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.BabyBjorn

    7.8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Bright Starts

    2.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.4moms

    1.6%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Fisher-Price and its closest rivals

How has branded search demand for Fisher-Price changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide decreased from 31.1% to 26%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide peaked at 41.8% in December 2025 and was lowest at 25.4% in June 2026.

How did search popularity change for baby bouncers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby bouncers worldwide, from 45.1% to 50.2%.

  2. In August 2026, Fisher-Price lost estimated Share of Search among baby bouncers worldwide, from 28.6% to 26%.

  3. In August 2026, Ergobaby lost estimated Share of Search among baby bouncers worldwide, from 12.8% to 11.6%.

  4. In August 2026, BabyBjorn lost estimated Share of Search among baby bouncers worldwide, from 8.6% to 7.8%.

  5. Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

Where does Fisher-Price compete?

Fisher-Price is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats3rd of 69.7%Show ranking
Baby bouncers2nd of 626%Shown above
Baby rockers2nd of 626.7%Show ranking
Baby bath tubs2nd of 635.8%Show ranking
Metal detector brands1st of 539.1%Show ranking
Baby toys1st of 648.2%Show ranking

How is Fisher-Price measured?

Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher price

How the Brand Demand Index is measured

Who owns Fisher-Price?

Fisher-Price is owned by Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide.

Do you work for Fisher-Price? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Fisher-Price your brand?

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