Brandwave

How popular isFisher-Price in search?

In August 2026, there were an estimated 246K branded searches for Fisher-Price worldwide which is down 18.3% over the last 11 months. Fisher-Price holds 35.8% estimated Share of Search among baby bath tubs worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin53.6%
  2. Fisher-Price35.8%
  3. Skip Hop8.8%
  4. Shnuggle1.4%
  5. Summer Infant0.23%
  6. BOON0.06%
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Which baby bath tubs compete with Fisher-Price?

Fisher-Price against baby bath tubs worldwide, by month

Share of Search by month for Munchkin, Fisher-Price, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinFisher-PriceSkip HopShnuggleSummer InfantBOON
Oct 202555.2%36.9%6.1%1.5%0.23%0.05%
Nov 202546.2%46.2%6.2%1.2%0.19%0.03%
Dec 202546.8%46.8%5.1%1%0.2%0.03%
Jan 202654.5%36.4%7.3%1.5%0.29%0.04%
Feb 202658.4%31.9%7.8%1.6%0.3%0.05%
Mar 202654.4%36.4%7.3%1.5%0.35%0.06%
Apr 202654.4%36.4%7.3%1.5%0.35%0.05%
May 202654.5%36.4%7.3%1.5%0.28%0.05%
Jun 202658.4%31.9%7.8%1.6%0.3%0.05%
Jul 202654.5%36.4%7.3%1.5%0.28%0.05%
Aug 202653.6%35.8%8.8%1.4%0.23%0.06%
Sep 2026——————

  1. 1.Munchkin

    53.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Fisher-Price

    35.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Skip Hop

    8.8%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  4. 4.Shnuggle

    1.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Summer Infant

    0.23%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  6. 6.BOON

    0.06%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between Fisher-Price and its closest rivals

How has branded search demand for Fisher-Price changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide decreased from 36.9% to 35.8%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide peaked at 46.8% in December 2025 and was lowest at 31.9% in February 2026.

How did search popularity change for baby bath tubs worldwide in August 2026?

  1. In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%.

  2. In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%.

  3. In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%.

  4. Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Fisher-Price compete?

Fisher-Price is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats3rd of 69.7%Show ranking
Baby bouncers2nd of 626%Show ranking
Baby rockers2nd of 626.7%Show ranking
Baby bath tubs2nd of 635.8%Shown above
Metal detector brands1st of 539.1%Show ranking
Baby toys1st of 648.2%Show ranking

How is Fisher-Price measured?

Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher price

How the Brand Demand Index is measured

Who owns Fisher-Price?

Fisher-Price is owned by Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide.

Do you work for Fisher-Price? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

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