Chicco vs Fisher-Price:Which is more popular by branded search?
In August 2026, Chicco had more branded searches than Fisher-Price among baby bouncers worldwide. Chicco was estimated to have 475K branded searches compared to Fisher-Price’s 246K, and held a 50.2% Share of Search versus Fisher-Price’s 26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicco or Fisher-Price?
Compare the baby bouncers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Fisher-Price. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | Ergobaby | BabyBjorn | Bright Starts | 4moms |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 31.1% | 9.3% | 9.3% | 2.8% | 2.3% |
| Nov 2025 | 44.9% | 36.4% | 7.3% | 7.3% | 2.2% | 1.8% |
| Dec 2025 | 39.8% | 41.8% | 6.9% | 6.9% | 3.1% | 1.7% |
| Jan 2026 | 45.2% | 30.7% | 9.2% | 9.2% | 3.4% | 2.3% |
| Feb 2026 | 47.7% | 25.6% | 11.5% | 9.4% | 3.5% | 2.3% |
| Mar 2026 | 49.7% | 27.2% | 10% | 8.2% | 3% | 2% |
| Apr 2026 | 49% | 26.4% | 11.8% | 7.9% | 2.9% | 1.9% |
| May 2026 | 48.9% | 26.9% | 12% | 8.1% | 2.4% | 1.6% |
| Jun 2026 | 49% | 25.4% | 11.5% | 9.4% | 2.8% | 1.9% |
| Jul 2026 | 45.1% | 28.6% | 12.8% | 8.6% | 3.2% | 1.7% |
| Aug 2026 | 50.2% | 26% | 11.6% | 7.8% | 2.9% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chicco and Fisher-Price comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Fisher-Price took it in December 2025, Chicco took it in January 2026.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby bouncers worldwide moved from 45.2% to 50.2%, and its estimated monthly branded searches moved from 438K to 475K.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide moved from 31.1% to 26%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for baby bouncers worldwide in August 2026?
2 changes
In August 2026, Chicco gained estimated Share of Search among baby bouncers worldwide, from 45.1% to 50.2%.
In August 2026, Fisher-Price lost estimated Share of Search among baby bouncers worldwide, from 28.6% to 26%.
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Fisher-Price’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chicco
8 branded search terms
- car seat chicco
- chicco
- chicco car seat
- chicco fit360
- chicco keyfit
- chicco myfit
- chicco onefit
- chiccousa com
Fisher-Price
1 branded search term
- fisher price
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