Fisher-Price vs Infantino:Which is more popular by branded search?
In August 2026, Infantino had more branded searches than Fisher-Price among baby play mats worldwide. Infantino was estimated to have 1.8M branded searches compared to Fisher-Price’s 246K, and held a 71.9% Share of Search versus Fisher-Price’s 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fisher-Price or Infantino?
Compare the baby play mats people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Infantino, Fisher-Price. The figures are in the table below the chart.
View monthly share of search table
| Month | Infantino | Munchkin | Fisher-Price | Skip Hop | Bright Starts | Tiny Love |
|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 47.9% | 32% | 5.3% | 2.9% | 2.4% |
| Nov 2025 | 8.2% | 40.9% | 40.9% | 5.5% | 2.5% | 2% |
| Dec 2025 | 23.1% | 34.6% | 34.6% | 3.8% | 2.5% | 1.4% |
| Jan 2026 | 11.3% | 46.3% | 30.9% | 6.2% | 3.4% | 1.9% |
| Feb 2026 | 14.2% | 47.6% | 26% | 6.4% | 3.5% | 2.3% |
| Mar 2026 | 13.4% | 44.9% | 30% | 6% | 3.3% | 2.2% |
| Apr 2026 | 13.4% | 44.9% | 30% | 6% | 3.3% | 2.2% |
| May 2026 | 16.1% | 43.9% | 29.3% | 5.9% | 2.6% | 2.2% |
| Jun 2026 | 69.6% | 17.1% | 9.3% | 2.3% | 1% | 0.69% |
| Jul 2026 | 89.7% | 5.4% | 3.6% | 0.73% | 0.4% | 0.22% |
| Aug 2026 | 71.9% | 14.5% | 9.7% | 2.4% | 1.1% | 0.58% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fisher-Price and Infantino comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Infantino took it in June 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide moved from 32% to 9.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Infantino’s estimated Share of Search among baby play mats worldwide moved from 9.6% to 71.9%, and its estimated monthly branded searches moved from 90.5K to 1.8M.
How did search popularity change for baby play mats worldwide in August 2026?
2 changes
In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%.
In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Fisher-Price’s and Infantino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher-Price
1 branded search term
- fisher price
Infantino
1 branded search term
- infantino
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.