Skip Hop vs Tiny Love:Which is more popular by branded search?
In August 2026, Skip Hop had more branded searches than Tiny Love among baby play mats worldwide. Skip Hop was estimated to have 60.5K branded searches compared to Tiny Love’s 14.8K, and held a 2.4% Share of Search versus Tiny Love’s 0.58%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Skip Hop or Tiny Love?
Compare the baby play mats people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skip Hop, Tiny Love. The figures are in the table below the chart.
View monthly share of search table
| Month | Infantino | Munchkin | Fisher-Price | Skip Hop | Bright Starts | Tiny Love |
|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 47.9% | 32% | 5.3% | 2.9% | 2.4% |
| Nov 2025 | 8.2% | 40.9% | 40.9% | 5.5% | 2.5% | 2% |
| Dec 2025 | 23.1% | 34.6% | 34.6% | 3.8% | 2.5% | 1.4% |
| Jan 2026 | 11.3% | 46.3% | 30.9% | 6.2% | 3.4% | 1.9% |
| Feb 2026 | 14.2% | 47.6% | 26% | 6.4% | 3.5% | 2.3% |
| Mar 2026 | 13.4% | 44.9% | 30% | 6% | 3.3% | 2.2% |
| Apr 2026 | 13.4% | 44.9% | 30% | 6% | 3.3% | 2.2% |
| May 2026 | 16.1% | 43.9% | 29.3% | 5.9% | 2.6% | 2.2% |
| Jun 2026 | 69.6% | 17.1% | 9.3% | 2.3% | 1% | 0.69% |
| Jul 2026 | 89.7% | 5.4% | 3.6% | 0.73% | 0.4% | 0.22% |
| Aug 2026 | 71.9% | 14.5% | 9.7% | 2.4% | 1.1% | 0.58% |
| Sep 2026 | — | — | — | — | — | — |
How has the Skip Hop and Tiny Love comparison changed over the last 12 months?
3 findings
- Skip Hop was ahead of Tiny Love in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby play mats worldwide moved from 5.3% to 2.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Tiny Love’s estimated Share of Search among baby play mats worldwide moved from 2.4% to 0.58%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for baby play mats worldwide in August 2026?
2 changes
In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%.
Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Skip Hop’s and Tiny Love’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.