BabyBjörn vs Fisher-Price:Which is searched more?
In September 2026, Fisher-Price had more branded searches than BabyBjörn among baby rockers worldwide. Fisher-Price was estimated to have 246K branded searches compared to BabyBjörn’s 148K, and held a 23.7% Share of Search versus BabyBjörn’s 14.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyBjörn or Fisher-Price?
Compare the baby rockers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher-Price, BabyBjörn. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | BabyBjörn | Ingenuity | Graco | 4moms |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 24.5% | 14.7% | 16.3% | 12.8% | 1.8% |
| Nov 2025 | 30.8% | 30.8% | 12.4% | 13.8% | 10.8% | 1.5% |
| Dec 2025 | 29.4% | 36% | 11.8% | 10.8% | 10.6% | 1.4% |
| Jan 2026 | 29.9% | 24.5% | 14.7% | 16.3% | 12.8% | 1.8% |
| Feb 2026 | 32.2% | 21.5% | 15.8% | 14.4% | 14.1% | 1.9% |
| Mar 2026 | 33.5% | 22.4% | 13.5% | 15% | 13.9% | 1.6% |
| Apr 2026 | 33.4% | 22.3% | 13.4% | 15% | 14.3% | 1.6% |
| May 2026 | 35.4% | 23.7% | 14.2% | 13% | 12.3% | 1.4% |
| Jun 2026 | 32.4% | 21.7% | 15.9% | 14.5% | 13.8% | 1.6% |
| Jul 2026 | 31.8% | 26% | 15.6% | 11.6% | 13.5% | 1.6% |
| Aug 2026 | 35.2% | 23.6% | 14.2% | 12.9% | 12.7% | 1.4% |
| Sep 2026 | 35.4% | 23.7% | 14.2% | 13% | 12.3% | 1.4% |
How has the BabyBjörn and Fisher-Price comparison changed over the last 12 months?
3 findings
- Fisher-Price was ahead of BabyBjörn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby rockers worldwide moved from 14.7% to 14.2%, and its estimated monthly branded searches moved from 181K to 148K.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide moved from 24.5% to 23.7%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for baby rockers worldwide in September 2026?
2 changes
Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 181K to 148K in September 2026.
Other head-to-heads among baby rockers
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjörn’s and Fisher-Price’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyBjörn
2 branded search terms
- baby bjorn
- babybjorn
Fisher-Price
1 branded search term
- fisher price
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