Brandwave

How popular isBabyBjörn in search?

In September 2026, there were an estimated 148K branded searches for BabyBjörn worldwide which is down 18.2% over the last 12 months. BabyBjörn holds 13.4% estimated Share of Search among high chairs worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stokke38.9%
  2. Mamas & Papas30.8%
  3. BabyBjörn13.4%
  4. Graco11.6%
  5. Peg Perego4.5%
  6. Chicco0.74%
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Where does BabyBjörn compete?

BabyBjörn is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs3rd of 613.4%Shown below
Baby rockers3rd of 614.2%Show ranking
Baby carrier brands3rd of 521.4%Show ranking
Baby bouncers3rd of 522.1%Show ranking

Which high chairs compete with BabyBjörn?

BabyBjörn against high chairs worldwide, by month

Share of Search by month for Stokke, Mamas & Papas, BabyBjörn, Graco, Peg Perego. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeMamas & PapasBabyBjörnGracoPeg PeregoChicco
Oct 202533.5%30.7%15.9%13.8%5.3%0.71%
Nov 202537.9%30.9%13.4%11.7%5.5%0.6%
Dec 202533.6%33.9%14.3%12.8%4.8%0.64%
Jan 202636%29.6%15.3%13.3%5.1%0.69%
Feb 202636.1%29.4%15.2%13.6%5.1%0.68%
Mar 202636.9%30.7%13%13.4%5.3%0.71%
Apr 202632.9%32.1%13.9%14.7%5.7%0.76%
May 202635.7%32.3%13.7%11.9%5.6%0.75%
Jun 202636.2%29.9%15.1%13.1%5%0.67%
Jul 202636.9%32.2%13.7%11.9%4.6%0.75%
Aug 202638.1%30.9%13.1%11.7%5.4%0.72%
Sep 202638.9%30.8%13.4%11.6%4.5%0.74%

  1. 1.Stokke

    38.9%

    Held 1st. 429K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Mamas & Papas

    30.8%

    Held 2nd. 340K estimated branded searches, -2.5% vs prior month. Share -0.1 points.

  3. 3.BabyBjörn

    13.4%

    Held 3rd. 148K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Graco

    11.6%

    Held 4th. 128K estimated branded searches, -3.1% vs prior month. Share -0.1 points.

  5. 5.Peg Perego

    4.5%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Chicco

    0.74%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BabyBjörn and its closest rivals

Every comparison with BabyBjörn

How has branded search demand for BabyBjörn changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BabyBjörn worldwide fell from 181K to 148K.
  • Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among high chairs worldwide decreased from 15.9% to 13.4%.
  • Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among high chairs worldwide peaked at 15.9% in October 2025 and was lowest at 13% in March 2026.

How did search popularity change for high chairs worldwide in September 2026?

  1. In September 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 38.1% to 38.9%.

  2. In September 2026, Peg Perego lost estimated Share of Search among high chairs worldwide, from 5.4% to 4.5%.

  3. Graco’s estimated Share of Search among high chairs worldwide has lost ground for 3 months in a row, from 13.1% to 11.6% in September 2026.

  4. Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 181K to 148K in September 2026.

How is BabyBjörn measured?

Brandwave collects information about searches that people make online using BabyBjörn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • baby bjorn
  • babybjorn

Do you work for BabyBjörn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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