BabyBjörn vs Chicco:Which is searched more?
In September 2026, BabyBjörn had more branded searches than Chicco among high chairs worldwide. BabyBjörn was estimated to have 148K branded searches compared to Chicco’s 8.1K, and held a 13.4% Share of Search versus Chicco’s 0.74%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyBjörn or Chicco?
Compare the high chairs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BabyBjörn, Chicco. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Mamas & Papas | BabyBjörn | Graco | Peg Perego | Chicco |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 30.7% | 15.9% | 13.8% | 5.3% | 0.71% |
| Nov 2025 | 37.9% | 30.9% | 13.4% | 11.7% | 5.5% | 0.6% |
| Dec 2025 | 33.6% | 33.9% | 14.3% | 12.8% | 4.8% | 0.64% |
| Jan 2026 | 36% | 29.6% | 15.3% | 13.3% | 5.1% | 0.69% |
| Feb 2026 | 36.1% | 29.4% | 15.2% | 13.6% | 5.1% | 0.68% |
| Mar 2026 | 36.9% | 30.7% | 13% | 13.4% | 5.3% | 0.71% |
| Apr 2026 | 32.9% | 32.1% | 13.9% | 14.7% | 5.7% | 0.76% |
| May 2026 | 35.7% | 32.3% | 13.7% | 11.9% | 5.6% | 0.75% |
| Jun 2026 | 36.2% | 29.9% | 15.1% | 13.1% | 5% | 0.67% |
| Jul 2026 | 36.9% | 32.2% | 13.7% | 11.9% | 4.6% | 0.75% |
| Aug 2026 | 38.1% | 30.9% | 13.1% | 11.7% | 5.4% | 0.72% |
| Sep 2026 | 38.9% | 30.8% | 13.4% | 11.6% | 4.5% | 0.74% |
How has the BabyBjörn and Chicco comparison changed over the last 12 months?
3 findings
- BabyBjörn was ahead of Chicco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among high chairs worldwide moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 181K to 148K.
- Across the 12 months ending September 2026, Chicco’s estimated Share of Search among high chairs worldwide moved from 0.71% to 0.74%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for high chairs worldwide in September 2026?
1 change
Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 181K to 148K in September 2026.
Other head-to-heads among high chairs
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjörn’s and Chicco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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