Brandwave

How popular isChicco in search?

In August 2026, there were an estimated 475K branded searches for Chicco worldwide which is up 8.5% over the last 11 months. Chicco holds 38.5% estimated Share of Search among high chairs worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco38.5%
  2. Mamas & Papas28.2%
  3. Stokke13.4%
  4. Graco8.9%
  5. BabyBjorn6%
  6. Peg Perego4.9%
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Which high chairs compete with Chicco?

Chicco against high chairs worldwide, by month

Share of Search by month for Chicco, Mamas & Papas, Stokke, Graco, BabyBjorn, Peg Perego. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoMamas & PapasStokkeGracoBabyBjornPeg Perego
Oct 202535.4%28.2%13.3%10.9%7.3%4.9%
Nov 202537.7%28.3%13.7%9.2%6.1%5%
Dec 202537.3%30.6%11.8%9.6%6.4%4.3%
Jan 202635.7%28.1%13.3%10.9%7.3%4.9%
Feb 202636.4%27.8%13.1%10.7%7.2%4.8%
Mar 202636.5%28.3%13.4%10.9%6%4.9%
Apr 202637.9%28.4%11.2%11.2%6.2%5%
May 202637.1%28.9%13.7%9.1%6.1%5%
Jun 202636.9%27.9%12.9%10.5%7.1%4.7%
Jul 202635.1%31.5%12.2%10%6.7%4.5%
Aug 202638.5%28.2%13.4%8.9%6%4.9%
Sep 2026——————

  1. 1.Chicco

    38.5%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +3.4 points.

  2. 2.Mamas & Papas

    28.2%

    Held 2nd. 348K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. 3.Stokke

    13.4%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  4. 4.Graco

    8.9%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.BabyBjorn

    6%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Peg Perego

    4.9%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between Chicco and its closest rivals

Every comparison with Chicco

How has branded search demand for Chicco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chicco worldwide rose from 438K to 475K.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among high chairs worldwide increased from 35.4% to 38.5%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among high chairs worldwide peaked at 38.5% in August 2026 and was lowest at 35.1% in July 2026.

How did search popularity change for high chairs worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 35.1% to 38.5%.

  2. In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.2% to 13.4%.

  3. In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 31.5% to 28.2%.

  4. In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10% to 8.9%.

  5. In August 2026, BabyBjorn lost estimated Share of Search among high chairs worldwide, from 6.7% to 6%.

Where does Chicco compete?

Chicco is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Child car seat brands3rd of 526.1%Show ranking
High chairs1st of 638.5%Shown above
Bottle sterilisers1st of 640.8%Show ranking
Baby bouncers1st of 650.1%Show ranking
Baby rockers1st of 651.6%Show ranking
Baby thermometers1st of 658.3%Show ranking

How is Chicco measured?

Brandwave collects information about searches that people make online using Chicco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • car seat chicco
  • chicco
  • chicco car seat
  • chicco fit360
  • chicco keyfit
  • chicco myfit
  • chicco onefit
  • chiccousa com

Do you work for Chicco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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