Brandwave

Baby Jogger vs Chicco:Which is more popular?

In September 2026, Chicco had more branded searches than Baby Jogger among pram and stroller brands worldwide. Chicco had about 390,000 branded searches, while Baby Jogger had 27,100. Chicco made up 18.5% of all pram and stroller brand searches we track, and Baby Jogger accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Baby Jogger appeared in three of the five answers and Chicco in two. Baby Jogger was mentioned before Chicco in every answer that named either.

Among pram and stroller brands worldwide in September 2026

Who do people search for more?

Chicco, about 14 searches for every 1 for Baby Jogger

Chicco 390K searchesBaby Jogger 27.1K searches

Who does AI mention more?

Baby Jogger, mentioned in 3 of 5 answers, Chicco in 2

Baby Jogger in 3 of 5Chicco in 2 of 5

Who does AI recommend more?

Baby Jogger, named ahead of Chicco in 3 of 3 answers

Baby Jogger first in 3Chicco never first

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Jogger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chicco was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Baby Jogger was listed before Chicco in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Nuna3rd
  4. Baby Jogger4th
  5. Cybex5th
  6. Graco6th
  7. Silver Cross7th
  8. Chicco8th
  9. Joolz9th
  10. Mountain Buggy–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPPAbaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugaboo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baby Jogger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chicco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pram and stroller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Baby Jogger or Chicco more popular in search?

This chart shows how often people search Google for Baby Jogger and Chicco by name. Each line represents a brand's share of searches for all 11 pram and stroller brands we track, month by month, from English-language searches worldwide.

Baby Jogger and Chicco among pram and stroller brands worldwide, by month

Share of searches by month for Chicco, Baby Jogger. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooNunaChiccoUPPAbabyCybexSilver CrossGracoJoolzMountain BuggyBaby JoggerPhil & Teds
Oct 202521.5%19%18.1%13.2%10.9%5.1%6.3%2.8%1.6%1.3%0.2%
Nov 202520%20.6%19.4%12.5%11.5%4.5%5.6%3%1.4%1.1%0.18%
Dec 202520%20.1%20.9%11.8%10.6%5.5%5.9%2.2%1.6%1.2%0.19%
Jan 202621.8%18.3%17.5%12.5%12.3%5.5%6%2.7%1.9%1.2%0.2%
Feb 202621.5%18.1%17.2%12.6%12.6%5.8%5.9%2.7%1.9%1.5%0.19%
Mar 202622%18.2%17.3%12.4%12.9%5.1%6%2.7%1.7%1.5%0.2%
Apr 202621.7%18.5%17.4%12.7%12.8%5.1%6%2.7%1.7%1.2%0.16%
May 202622.2%18.6%17.8%13.6%11.9%5.3%5%2.8%1.6%1.2%0.16%
Jun 202623.2%20.1%15.7%12.4%12.1%5.5%5.3%2.4%1.7%1.3%0.17%
Jul 202623.4%19.9%15.5%12.2%12.2%5.8%5.3%2.4%1.8%1.3%0.17%
Aug 202621.3%18.6%17.7%13.8%11.9%6%5%2.7%1.6%1.2%0.16%
Sep 202620.9%19.2%18.5%13%11.6%5.7%5.2%2.9%1.5%1.3%0.21%

How has the Baby Jogger and Chicco comparison changed over the last 12 months?

3 findings

How did search popularity change for pram and stroller brands worldwide in September 2026?

1 change

  1. In September 2026, Chicco gained share of searches among pram and stroller brands worldwide, from 17.7% to 18.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Baby Jogger’s and Chicco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baby Jogger

1 branded search term

  • baby jogger

Chicco

2 branded search terms

  • chicco
  • chicco stroller

How the Brand Demand Index is measured

Other head-to-heads among pram and stroller brands

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