Brandwave

How popular isBaby Jogger in search?

In September 2026, people searched for Baby Jogger by name about 27,100 times worldwide, about the same as the previous year. These searches made up 1.3% of all global pram and stroller brand searches, placing Baby Jogger tenth out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Bugaboo20.9%
  2. Nuna19.2%
  3. Chicco18.5%
  4. UPPAbaby13%
  5. Cybex11.6%
  6. Silver Cross5.7%
  7. Graco5.2%
  8. Joolz2.9%
  9. Mountain Buggy1.5%
  10. Baby Jogger1.3%
  11. +1 more
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Which pram and stroller brands compete with Baby Jogger?

Baby Jogger against pram and stroller brands worldwide, by month

Share of searches by month for Bugaboo, Nuna, Chicco, UPPAbaby, Cybex, Silver Cross, Graco, Joolz, Baby Jogger. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooNunaChiccoUPPAbabyCybexSilver CrossGracoJoolzMountain BuggyBaby JoggerPhil & Teds
Oct 202521.5%19%18.1%13.2%10.9%5.1%6.3%2.8%1.6%1.3%0.2%
Nov 202520%20.6%19.4%12.5%11.5%4.5%5.6%3%1.4%1.1%0.18%
Dec 202520%20.1%20.9%11.8%10.6%5.5%5.9%2.2%1.6%1.2%0.19%
Jan 202621.8%18.3%17.5%12.5%12.3%5.5%6%2.7%1.9%1.2%0.2%
Feb 202621.5%18.1%17.2%12.6%12.6%5.8%5.9%2.7%1.9%1.5%0.19%
Mar 202622%18.2%17.3%12.4%12.9%5.1%6%2.7%1.7%1.5%0.2%
Apr 202621.7%18.5%17.4%12.7%12.8%5.1%6%2.7%1.7%1.2%0.16%
May 202622.2%18.6%17.8%13.6%11.9%5.3%5%2.8%1.6%1.2%0.16%
Jun 202623.2%20.1%15.7%12.4%12.1%5.5%5.3%2.4%1.7%1.3%0.17%
Jul 202623.4%19.9%15.5%12.2%12.2%5.8%5.3%2.4%1.8%1.3%0.17%
Aug 202621.3%18.6%17.7%13.8%11.9%6%5%2.7%1.6%1.2%0.16%
Sep 202620.9%19.2%18.5%13%11.6%5.7%5.2%2.9%1.5%1.3%0.21%

  1. 1.Bugaboo

    20.9%

    Held 1st. 442K estimated branded searches, -5.7% vs prior month. Share -0.4 points.

  2. 2.Nuna

    19.2%

    Held 2nd. 407K estimated branded searches, -0.8% vs prior month. Share +0.6 points.

  3. 3.Chicco

    18.5%

    Held 3rd. 390K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.UPPAbaby

    13%

    Held 4th. 276K estimated branded searches, -8.9% vs prior month. Share -0.7 points.

  5. 5.Cybex

    11.6%

    Held 5th. 245K estimated branded searches, -6.1% vs prior month. Share -0.3 points.

  6. 6.Silver Cross

    5.7%

    Held 6th. 121K estimated branded searches, -7.6% vs prior month. Share -0.2 points.

  7. 7.Graco

    5.2%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Joolz

    2.9%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Mountain Buggy

    1.5%

    Held 9th. 31K estimated branded searches, -11.9% vs prior month. Share -0.1 points.

  10. 10.Baby Jogger

    1.3%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Phil & Teds

    0.21%

    Held 11th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Baby Jogger and its closest rivals

Every comparison with Baby Jogger

11 comparisons

How has branded search demand for Baby Jogger changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baby Jogger worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands worldwide held steady at 1.3%.

How did search popularity change for pram and stroller brands worldwide in September 2026?

6 changes

  1. In September 2026, Chicco gained share of searches among pram and stroller brands worldwide, from 17.7% to 18.5%.

  2. In September 2026, Nuna gained share of searches among pram and stroller brands worldwide, from 18.6% to 19.2%.

  3. In September 2026, UPPAbaby lost share of searches among pram and stroller brands worldwide, from 13.8% to 13%.

  4. Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.

  5. Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Mountain Buggy worldwide fell 11.9% over 12 measured months, from 35.2K to 31K in September 2026.

How are Baby Jogger’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Baby Jogger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baby jogger

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How the Brand Demand Index is measured

Where does Baby Jogger compete?

Baby Jogger is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pram and stroller brands10th of 111.3%Shown above
Double pram brands3rd of 47.5%Show ranking
Creator with pink hair and a pink jacket

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