How popular isJoolz in search?
In September 2026, there were an estimated 60.5K branded searches for Joolz worldwide which held steady over the last 12 months. Joolz holds 14% estimated Share of Search among pram and stroller brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bugaboo56.9%UPPAbaby20.9%
Joolz14%
Mountain Buggy7.2%
Phil & Teds1%
Cybex0.02%
Follow Joolz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pram and stroller brands compete with Joolz?
Share of Search by month for Bugaboo, UPPAbaby, Joolz, Mountain Buggy. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Joolz | Mountain Buggy | Phil & Teds | Cybex |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 24.1% | 13.3% | 7.7% | 0.96% | <0.01% |
| Nov 2025 | 49.7% | 27.3% | 15% | 7.1% | 0.89% | <0.01% |
| Dec 2025 | 55.2% | 24.8% | 11.1% | 7.9% | 0.99% | <0.01% |
| Jan 2026 | 53.1% | 23.7% | 13.1% | 9.2% | 0.95% | <0.01% |
| Feb 2026 | 52.9% | 23.8% | 13% | 9.3% | 0.95% | <0.01% |
| Mar 2026 | 53.7% | 24% | 13.2% | 8.2% | 0.96% | <0.01% |
| Apr 2026 | 53.8% | 24% | 13.2% | 8.2% | 0.79% | <0.01% |
| May 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | <0.01% |
| Jun 2026 | 58% | 21.4% | 11.7% | 8.1% | 0.85% | <0.01% |
| Jul 2026 | 57.7% | 21.2% | 11.6% | 8.7% | 0.84% | 0.01% |
| Aug 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | 0.02% |
| Sep 2026 | 56.9% | 20.9% | 14% | 7.2% | 1% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 246K | 0% | +2.9 points | |
| 2, held 2nd | 20.9% | 90.5K | -17.7% | -3.2 points | |
| 3, held 3rd | 14% | 60.5K | 0% | +0.7 points | |
| 4, held 4th | 7.2% | 31K | -11.9% | -0.6 points | |
| 5, held 5th | 1% | 4.4K | +22.2% | +0.2 points | |
| 6, held 6th | 0.02% | 70 | 0% | 0 points |
1.
Bugaboo56.9%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.9 points.
2.
20.9%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.
3.
Joolz14%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
7.2%
Held 4th. 31K estimated branded searches, -11.9% vs prior month. Share -0.6 points.
1%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
6.
Cybex0.02%
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Joolz and its closest rivals
Every comparison with Joolz
4 comparisons
How has branded search demand for Joolz changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Joolz worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide increased from 13.3% to 14%.
- Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide peaked at 15% in November 2025 and was lowest at 11.1% in December 2025.
How did search popularity change for pram and stroller brands worldwide in September 2026?
5 changes
In September 2026, Bugaboo gained estimated Share of Search among pram and stroller brands worldwide, from 54% to 56.9%.
In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.
In September 2026, UPPAbaby lost estimated Share of Search among pram and stroller brands worldwide, from 24.2% to 20.9%.
In September 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands worldwide, from 7.7% to 7.2%.
Estimated monthly branded searches for Cybex worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.
How is Joolz measured?
Brandwave collects information about searches that people make online using Joolz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- joolz
Do you work for Joolz? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Joolz your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.