Brandwave

Pram and stroller brands:Which are searched most?

In September 2026, Bugaboo was the most searched among pram and stroller brands worldwide, with an estimated 246K branded searches and 56.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bugaboo56.9%
  2. UPPAbaby20.9%
  3. Joolz14%
  4. Mountain Buggy7.2%
  5. Phil & Teds1%
  6. Cybex0.02%

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Share of SearchLeaderboard

Compare the pram and stroller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pram and stroller brands worldwide, by month

Share of Search by month for Bugaboo, UPPAbaby, Joolz, Mountain Buggy. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooUPPAbabyJoolzMountain BuggyPhil & TedsCybex
Oct 202553.9%24.1%13.3%7.7%0.96%<0.01%
Nov 202549.7%27.3%15%7.1%0.89%<0.01%
Dec 202555.2%24.8%11.1%7.9%0.99%<0.01%
Jan 202653.1%23.7%13.1%9.2%0.95%<0.01%
Feb 202652.9%23.8%13%9.3%0.95%<0.01%
Mar 202653.7%24%13.2%8.2%0.96%<0.01%
Apr 202653.8%24%13.2%8.2%0.79%<0.01%
May 202654%24.2%13.3%7.7%0.79%<0.01%
Jun 202658%21.4%11.7%8.1%0.85%<0.01%
Jul 202657.7%21.2%11.6%8.7%0.84%0.01%
Aug 202654%24.2%13.3%7.7%0.79%0.02%
Sep 202656.9%20.9%14%7.2%1%0.02%

This month’s ranking, September 2026

  1. 1.Bugaboo

    56.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.UPPAbaby

    20.9%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  3. 3.Joolz

    14%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Mountain Buggy

    7.2%

    Held 4th. 31K estimated branded searches, -11.9% vs prior month. Share -0.6 points.

  5. 5.Phil & Teds

    1%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Cybex

    0.02%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pram and stroller brands worldwide?

In September 2026, Bugaboo was the most searched among pram and stroller brands worldwide, with an estimated 246K branded searches and 56.9% estimated Share of Search within this set. UPPAbaby is in 2nd place, 36 percentage points behind at 20.9% Share of Search.

Global pram and stroller brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bugaboo53.9% → 56.9%58%Jun 202649.7%Nov 20251st
UPPAbaby24.1% → 20.9%27.3%Nov 202520.9%Sep 20262nd
Joolz13.3% → 14%15%Nov 202511.1%Dec 20253rd
Mountain Buggy7.7% → 7.2%9.3%Feb 20267.1%Nov 20254th
Phil & Teds0.96% → 1%1%Sep 20260.79%Apr 20265th
Cybex<0.01% → 0.02%0.02%Sep 2026<0.01%Feb 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among pram and stroller brands worldwide increased from 53.9% to 56.9%.
  • Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide decreased from 24.1% to 20.9%.
  • Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide increased from 13.3% to 14%.
  • Across the 12 months ending September 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands worldwide decreased from 7.7% to 7.2%.
  • Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among pram and stroller brands worldwide peaked at 58% in June 2026 and was lowest at 49.7% in November 2025.
  • Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide peaked at 27.3% in November 2025 and was lowest at 20.9% in September 2026.
  • Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide peaked at 15% in November 2025 and was lowest at 11.1% in December 2025.
  • Across the 12 months ending September 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands worldwide peaked at 9.3% in February 2026 and was lowest at 7.1% in November 2025.
  • Across the 12 months ending September 2026, Phil & Teds and Cybex held steady: their estimated Share of Search among pram and stroller brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pram and stroller brands worldwide in September 2026?

  1. In September 2026, Bugaboo gained estimated Share of Search among pram and stroller brands worldwide, from 54% to 56.9%.

  2. In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.

  3. In September 2026, UPPAbaby lost estimated Share of Search among pram and stroller brands worldwide, from 24.2% to 20.9%.

  4. In September 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands worldwide, from 7.7% to 7.2%.

  5. Estimated monthly branded searches for Cybex worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

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