Silver Cross vs UPPAbaby:Which is more popular by branded search?
In August 2026, UPPAbaby had more branded searches than Silver Cross among baby stroller brands worldwide. UPPAbaby was estimated to have 328K branded searches compared to Silver Cross’ 57.3K, and held a 16.1% Share of Search versus Silver Cross’ 2.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Silver Cross vs UPPAbaby and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Silver Cross or UPPAbaby?
Compare brands that offer baby strollers and pushchairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UPPAbaby, Silver Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Nuna | Bugaboo | UPPAbaby | Silver Cross |
|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 25.8% | 23.5% | 15.8% | 1.8% |
| Nov 2025 | 34.2% | 28.5% | 21.2% | 14.5% | 1.6% |
| Dec 2025 | 32.9% | 28.1% | 22.7% | 14.5% | 1.7% |
| Jan 2026 | 36.4% | 24.4% | 22.7% | 14.1% | 2.3% |
| Feb 2026 | 36.3% | 24.2% | 22.2% | 15.5% | 1.9% |
| Mar 2026 | 36.9% | 23.9% | 23.1% | 14.2% | 1.9% |
| Apr 2026 | 34.2% | 24.9% | 23.7% | 15.1% | 2% |
| May 2026 | 33.3% | 24.9% | 23.9% | 15.9% | 2% |
| Jun 2026 | 33.8% | 26% | 24.3% | 13.9% | 2% |
| Jul 2026 | 33.3% | 25.4% | 24.2% | 14.9% | 2.3% |
| Aug 2026 | 33.6% | 24.4% | 23.1% | 16.1% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Silver Cross and UPPAbaby comparison changed over the last 12 months?
3 findings
- UPPAbaby was ahead of Silver Cross in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Silver Cross’ estimated Share of Search among baby stroller brands worldwide moved from 1.8% to 2.8%, and its estimated monthly branded searches moved from 34.9K to 57.3K.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among baby stroller brands worldwide moved from 15.8% to 16.1%, and its estimated monthly branded searches moved from 310K to 328K.
How did search popularity change for baby stroller brands worldwide in August 2026?
2 changes
In August 2026, UPPAbaby gained estimated Share of Search among baby stroller brands worldwide, from 14.9% to 16.1%.
Estimated monthly branded searches for Silver Cross worldwide rose 64.1% over 11 measured months, from 34.9K to 57.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Silver Cross’ and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silver Cross
4 branded search terms
- silver cross pushchair
- silver cross reef
- silver cross stroller
- silvercrossbaby com
UPPAbaby
7 branded search terms
- uppababy
- uppababy com
- uppababy cruz
- uppababy kona
- uppababy minu
- uppababy stroller
- uppababy vista
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.