Nuna vs UPPAbaby:Which is more popular by branded search?
In August 2026, Nuna had more branded searches than UPPAbaby among baby stroller brands worldwide. Nuna was estimated to have 496K branded searches compared to UPPAbaby’s 328K, and held a 24.4% Share of Search versus UPPAbaby’s 16.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Nuna or UPPAbaby?
Compare brands that offer baby strollers and pushchairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nuna, UPPAbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Nuna | Bugaboo | UPPAbaby | Silver Cross |
|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 25.8% | 23.5% | 15.8% | 1.8% |
| Nov 2025 | 34.2% | 28.5% | 21.2% | 14.5% | 1.6% |
| Dec 2025 | 32.9% | 28.1% | 22.7% | 14.5% | 1.7% |
| Jan 2026 | 36.4% | 24.4% | 22.7% | 14.1% | 2.3% |
| Feb 2026 | 36.3% | 24.2% | 22.2% | 15.5% | 1.9% |
| Mar 2026 | 36.9% | 23.9% | 23.1% | 14.2% | 1.9% |
| Apr 2026 | 34.2% | 24.9% | 23.7% | 15.1% | 2% |
| May 2026 | 33.3% | 24.9% | 23.9% | 15.9% | 2% |
| Jun 2026 | 33.8% | 26% | 24.3% | 13.9% | 2% |
| Jul 2026 | 33.3% | 25.4% | 24.2% | 14.9% | 2.3% |
| Aug 2026 | 33.6% | 24.4% | 23.1% | 16.1% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Nuna and UPPAbaby comparison changed over the last 12 months?
3 findings
- Nuna was ahead of UPPAbaby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among baby stroller brands worldwide moved from 25.8% to 24.4%, and its estimated monthly branded searches moved from 508K to 496K.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among baby stroller brands worldwide moved from 15.8% to 16.1%, and its estimated monthly branded searches moved from 310K to 328K.
How did search popularity change for baby stroller brands worldwide in August 2026?
2 changes
In August 2026, UPPAbaby gained estimated Share of Search among baby stroller brands worldwide, from 14.9% to 16.1%.
In August 2026, Nuna lost estimated Share of Search among baby stroller brands worldwide, from 25.4% to 24.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Nuna’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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