Brandwave

How popular isUPPAbaby in search?

In September 2026, there were an estimated 276K branded searches for UPPAbaby worldwide which held steady over the last 12 months. UPPAbaby holds 20.9% estimated Share of Search among pram and stroller brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bugaboo56.9%
  2. UPPAbaby20.9%
  3. Joolz14%
  4. Mountain Buggy7.2%
  5. Phil & Teds1%
  6. Cybex0.02%
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Which pram and stroller brands compete with UPPAbaby?

UPPAbaby against pram and stroller brands worldwide, by month

Share of Search by month for Bugaboo, UPPAbaby, Joolz, Mountain Buggy. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooUPPAbabyJoolzMountain BuggyPhil & TedsCybex
Oct 202553.9%24.1%13.3%7.7%0.96%<0.01%
Nov 202549.7%27.3%15%7.1%0.89%<0.01%
Dec 202555.2%24.8%11.1%7.9%0.99%<0.01%
Jan 202653.1%23.7%13.1%9.2%0.95%<0.01%
Feb 202652.9%23.8%13%9.3%0.95%<0.01%
Mar 202653.7%24%13.2%8.2%0.96%<0.01%
Apr 202653.8%24%13.2%8.2%0.79%<0.01%
May 202654%24.2%13.3%7.7%0.79%<0.01%
Jun 202658%21.4%11.7%8.1%0.85%<0.01%
Jul 202657.7%21.2%11.6%8.7%0.84%0.01%
Aug 202654%24.2%13.3%7.7%0.79%0.02%
Sep 202656.9%20.9%14%7.2%1%0.02%

  1. 1.Bugaboo

    56.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.UPPAbaby

    20.9%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  3. 3.Joolz

    14%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Mountain Buggy

    7.2%

    Held 4th. 31K estimated branded searches, -11.9% vs prior month. Share -0.6 points.

  5. 5.Phil & Teds

    1%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Cybex

    0.02%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between UPPAbaby and its closest rivals

Every comparison with UPPAbaby

How has branded search demand for UPPAbaby changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for UPPAbaby worldwide held steady, from 285K to 276K.
  • Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide decreased from 24.1% to 20.9%.
  • Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide peaked at 27.3% in November 2025 and was lowest at 20.9% in September 2026.

How did search popularity change for pram and stroller brands worldwide in September 2026?

  1. In September 2026, Bugaboo gained estimated Share of Search among pram and stroller brands worldwide, from 54% to 56.9%.

  2. In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.

  3. In September 2026, UPPAbaby lost estimated Share of Search among pram and stroller brands worldwide, from 24.2% to 20.9%.

  4. In September 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands worldwide, from 7.7% to 7.2%.

  5. Estimated monthly branded searches for Cybex worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

Where does UPPAbaby compete?

UPPAbaby is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby stroller brands3rd of 518.5%Show ranking
Pram and stroller brands2nd of 620.9%Shown above
Pram brands2nd of 522.7%Show ranking

How is UPPAbaby measured?

Brandwave collects information about searches that people make online using UPPAbaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • uppababy
  • uppababy cruz
  • uppababy kona
  • uppababy minu
  • uppababy stroller
  • uppababy vista

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How the Brand Demand Index is measured

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