Brandwave

How popular isNuna?

In September 2026, people searched for Nuna by name about 490,000 times worldwide, about the same as the previous year. These searches made up 19.2% of all global pram and stroller brand searches, placing Nuna second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Nuna appeared in four of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Nuna is the second most searched of 11 competitors and the third most recommended in AI answers.

  1. BugabooShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NunaShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ChiccoShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. UPPAbabyShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. CybexShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nuna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nuna is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Nuna3rd
  4. Baby Jogger4th
  5. Cybex5th
  6. Graco6th
  7. Silver Cross7th
  8. Chicco8th
  9. Joolz9th
  10. Mountain Buggy–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPPAbaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugaboo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baby Jogger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chicco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pram and stroller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pram and stroller brands compete with Nuna?

Nuna against pram and stroller brands worldwide, by month

Share of searches by month for Bugaboo, Nuna, Chicco, UPPAbaby, Cybex, Silver Cross, Graco, Joolz. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooNunaChiccoUPPAbabyCybexSilver CrossGracoJoolzMountain BuggyBaby JoggerPhil & Teds
Oct 202521.5%19%18.1%13.2%10.9%5.1%6.3%2.8%1.6%1.3%0.2%
Nov 202520%20.6%19.4%12.5%11.5%4.5%5.6%3%1.4%1.1%0.18%
Dec 202520%20.1%20.9%11.8%10.6%5.5%5.9%2.2%1.6%1.2%0.19%
Jan 202621.8%18.3%17.5%12.5%12.3%5.5%6%2.7%1.9%1.2%0.2%
Feb 202621.5%18.1%17.2%12.6%12.6%5.8%5.9%2.7%1.9%1.5%0.19%
Mar 202622%18.2%17.3%12.4%12.9%5.1%6%2.7%1.7%1.5%0.2%
Apr 202621.7%18.5%17.4%12.7%12.8%5.1%6%2.7%1.7%1.2%0.16%
May 202622.2%18.6%17.8%13.6%11.9%5.3%5%2.8%1.6%1.2%0.16%
Jun 202623.2%20.1%15.7%12.4%12.1%5.5%5.3%2.4%1.7%1.3%0.17%
Jul 202623.4%19.9%15.5%12.2%12.2%5.8%5.3%2.4%1.8%1.3%0.17%
Aug 202621.3%18.6%17.7%13.8%11.9%6%5%2.7%1.6%1.2%0.16%
Sep 202620.9%19.2%18.5%13%11.6%5.7%5.2%2.9%1.5%1.3%0.21%

  1. 1.Bugaboo

    20.9%

    Held 1st. 442K estimated branded searches, -5.7% vs prior month. Share -0.4 points.

  2. 2.Nuna

    19.2%

    Held 2nd. 407K estimated branded searches, -0.8% vs prior month. Share +0.6 points.

  3. 3.Chicco

    18.5%

    Held 3rd. 390K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.UPPAbaby

    13%

    Held 4th. 276K estimated branded searches, -8.9% vs prior month. Share -0.7 points.

  5. 5.Cybex

    11.6%

    Held 5th. 245K estimated branded searches, -6.1% vs prior month. Share -0.3 points.

  6. 6.Silver Cross

    5.7%

    Held 6th. 121K estimated branded searches, -7.6% vs prior month. Share -0.2 points.

  7. 7.Graco

    5.2%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Joolz

    2.9%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Mountain Buggy

    1.5%

    Held 9th. 31K estimated branded searches, -11.9% vs prior month. Share -0.1 points.

  10. 10.Baby Jogger

    1.3%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Phil & Teds

    0.21%

    Held 11th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Nuna and its closest rivals

Every comparison with Nuna

15 comparisons

How has branded search demand for Nuna changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nuna worldwide held steady, from 508K to 490K.
  • Across the 12 months ending September 2026, Nuna’s share of searches among pram and stroller brands worldwide peaked at 20.6% in November 2025 and was lowest at 18.1% in February 2026.

How did search popularity change for pram and stroller brands worldwide in September 2026?

6 changes

  1. In September 2026, Chicco gained share of searches among pram and stroller brands worldwide, from 17.7% to 18.5%.

  2. In September 2026, Nuna gained share of searches among pram and stroller brands worldwide, from 18.6% to 19.2%.

  3. In September 2026, UPPAbaby lost share of searches among pram and stroller brands worldwide, from 13.8% to 13%.

  4. Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.

  5. Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Mountain Buggy worldwide fell 11.9% over 12 measured months, from 35.2K to 31K in September 2026.

How are Nuna’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Nuna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • car seat nuna
  • nuna aace
  • nuna demi
  • nuna exec
  • nuna mixx
  • nuna rava
  • nuna revv
  • nuna stroller
  • nuna triv
  • pushchair nuna

Do you work for Nuna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nuna compete?

Nuna is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pram and stroller brands2nd of 1119.2%Shown above
Child car seat brands4th of 914.3%Show ranking
Creator with pink hair and a pink jacket

Is Nuna your brand?

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