Brandwave

Baby Jogger vs Nuna:Which is more popular?

In September 2026, Nuna had more branded searches than Baby Jogger among pram and stroller brands worldwide. Nuna had about 407,000 branded searches, while Baby Jogger had 27,100. Nuna made up 19.2% of all pram and stroller brand searches we track, and Baby Jogger accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Nuna appeared in four of the five answers and Baby Jogger in three. Nuna was mentioned before Baby Jogger in every answer.

Among pram and stroller brands worldwide in September 2026

Who do people search for more?

Nuna, about 15 searches for every 1 for Baby Jogger

Nuna 407K searchesBaby Jogger 27.1K searches

Who does AI mention more?

Nuna, mentioned in 4 of 5 answers, Baby Jogger in 3

Nuna in 4 of 5Baby Jogger in 3 of 5

Who does AI recommend more?

Nuna, named ahead of Baby Jogger in every answer

Nuna first in 4Baby Jogger never first

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nuna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Baby Jogger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nuna was listed before Baby Jogger in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Nuna3rd
  4. Baby Jogger4th
  5. Cybex5th
  6. Graco6th
  7. Silver Cross7th
  8. Chicco8th
  9. Joolz9th
  10. Mountain Buggy–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPPAbaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugaboo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baby Jogger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chicco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pram and stroller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Baby Jogger or Nuna more popular in search?

This chart shows how often people search Google for Baby Jogger and Nuna by name. Each line represents a brand's share of searches for all 11 pram and stroller brands we track, month by month, from English-language searches worldwide.

Baby Jogger and Nuna among pram and stroller brands worldwide, by month

Share of searches by month for Nuna, Baby Jogger. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooNunaChiccoUPPAbabyCybexSilver CrossGracoJoolzMountain BuggyBaby JoggerPhil & Teds
Oct 202521.5%19%18.1%13.2%10.9%5.1%6.3%2.8%1.6%1.3%0.2%
Nov 202520%20.6%19.4%12.5%11.5%4.5%5.6%3%1.4%1.1%0.18%
Dec 202520%20.1%20.9%11.8%10.6%5.5%5.9%2.2%1.6%1.2%0.19%
Jan 202621.8%18.3%17.5%12.5%12.3%5.5%6%2.7%1.9%1.2%0.2%
Feb 202621.5%18.1%17.2%12.6%12.6%5.8%5.9%2.7%1.9%1.5%0.19%
Mar 202622%18.2%17.3%12.4%12.9%5.1%6%2.7%1.7%1.5%0.2%
Apr 202621.7%18.5%17.4%12.7%12.8%5.1%6%2.7%1.7%1.2%0.16%
May 202622.2%18.6%17.8%13.6%11.9%5.3%5%2.8%1.6%1.2%0.16%
Jun 202623.2%20.1%15.7%12.4%12.1%5.5%5.3%2.4%1.7%1.3%0.17%
Jul 202623.4%19.9%15.5%12.2%12.2%5.8%5.3%2.4%1.8%1.3%0.17%
Aug 202621.3%18.6%17.7%13.8%11.9%6%5%2.7%1.6%1.2%0.16%
Sep 202620.9%19.2%18.5%13%11.6%5.7%5.2%2.9%1.5%1.3%0.21%

How has the Baby Jogger and Nuna comparison changed over the last 12 months?

3 findings
  • Nuna was ahead of Baby Jogger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Nuna’s share of searches among pram and stroller brands worldwide moved from 19% to 19.2%, and its estimated monthly branded searches moved from 409K to 407K.

How did search popularity change for pram and stroller brands worldwide in September 2026?

1 change

  1. In September 2026, Nuna gained share of searches among pram and stroller brands worldwide, from 18.6% to 19.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Baby Jogger’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baby Jogger

1 branded search term

  • baby jogger

Nuna

6 branded search terms

  • car seat nuna
  • nuna demi
  • nuna mixx
  • nuna stroller
  • nuna triv
  • pushchair nuna

How the Brand Demand Index is measured

Other head-to-heads among pram and stroller brands

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