Bugaboo vs Chicco:Which is more popular?
In September 2026, Bugaboo had more branded searches than Chicco among pram and stroller brands worldwide. Bugaboo had about 442,000 branded searches, while Chicco had 390,000. Bugaboo made up 20.9% of all pram and stroller brand searches we track, and Chicco accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Bugaboo appeared in four of the five answers and Chicco in two. Bugaboo was mentioned before Chicco in every answer.
Who do people search for more?
Bugaboo, about 13% more searches than Chicco
Who does AI mention more?
Bugaboo, mentioned in 4 of 5 answers, Chicco in 2
Who does AI recommend more?
Bugaboo, named ahead of Chicco in every answer
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bugaboo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chicco was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bugaboo was listed before Chicco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
UPPAbaby1st- Bugaboo2nd
Nuna3rd
Baby Jogger4th
Cybex5th
Graco6th
Silver Cross7th
Chicco8th
Joolz9th
Mountain Buggy–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UPPAbaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bugaboo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Graco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baby Jogger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chicco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cybex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Silver Cross1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joolz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and stroller brands
5 answers
Asked ChatGPT
“Which pram or stroller brand should I buy?”
Asked ChatGPT
“What are the best pram and stroller brands?”
Asked ChatGPT
“What's the best pram or stroller brand for everyday outings?”
Searched Google, AI Overview
“lightweight stroller”
Searched Google, AI Overview
“best stroller brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bugaboo or Chicco more popular in search?
This chart shows how often people search Google for Bugaboo and Chicco by name. Each line represents a brand's share of searches for all 11 pram and stroller brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bugaboo, Chicco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | Nuna | Chicco | UPPAbaby | Cybex | Silver Cross | Graco | Joolz | Mountain Buggy | Baby Jogger | Phil & Teds |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 19% | 18.1% | 13.2% | 10.9% | 5.1% | 6.3% | 2.8% | 1.6% | 1.3% | 0.2% |
| Nov 2025 | 20% | 20.6% | 19.4% | 12.5% | 11.5% | 4.5% | 5.6% | 3% | 1.4% | 1.1% | 0.18% |
| Dec 2025 | 20% | 20.1% | 20.9% | 11.8% | 10.6% | 5.5% | 5.9% | 2.2% | 1.6% | 1.2% | 0.19% |
| Jan 2026 | 21.8% | 18.3% | 17.5% | 12.5% | 12.3% | 5.5% | 6% | 2.7% | 1.9% | 1.2% | 0.2% |
| Feb 2026 | 21.5% | 18.1% | 17.2% | 12.6% | 12.6% | 5.8% | 5.9% | 2.7% | 1.9% | 1.5% | 0.19% |
| Mar 2026 | 22% | 18.2% | 17.3% | 12.4% | 12.9% | 5.1% | 6% | 2.7% | 1.7% | 1.5% | 0.2% |
| Apr 2026 | 21.7% | 18.5% | 17.4% | 12.7% | 12.8% | 5.1% | 6% | 2.7% | 1.7% | 1.2% | 0.16% |
| May 2026 | 22.2% | 18.6% | 17.8% | 13.6% | 11.9% | 5.3% | 5% | 2.8% | 1.6% | 1.2% | 0.16% |
| Jun 2026 | 23.2% | 20.1% | 15.7% | 12.4% | 12.1% | 5.5% | 5.3% | 2.4% | 1.7% | 1.3% | 0.17% |
| Jul 2026 | 23.4% | 19.9% | 15.5% | 12.2% | 12.2% | 5.8% | 5.3% | 2.4% | 1.8% | 1.3% | 0.17% |
| Aug 2026 | 21.3% | 18.6% | 17.7% | 13.8% | 11.9% | 6% | 5% | 2.7% | 1.6% | 1.2% | 0.16% |
| Sep 2026 | 20.9% | 19.2% | 18.5% | 13% | 11.6% | 5.7% | 5.2% | 2.9% | 1.5% | 1.3% | 0.21% |
How has the Bugaboo and Chicco comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Chicco took it in December 2025, Bugaboo took it in January 2026.
- Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and stroller brands worldwide moved from 21.5% to 20.9%, and its estimated monthly branded searches moved from 462K to 442K.
- Across the 12 months ending September 2026, Chicco’s share of searches among pram and stroller brands worldwide moved from 18.1% to 18.5%, and its estimated monthly branded searches held steady at 390K.
How did search popularity change for pram and stroller brands worldwide in September 2026?
1 change
In September 2026, Chicco gained share of searches among pram and stroller brands worldwide, from 17.7% to 18.5%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Bugaboo’s and Chicco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pram and stroller brands
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