Bugaboo vs UPPAbaby:Which is searched more?
In September 2026, Bugaboo had more branded searches than UPPAbaby among pram and stroller brands worldwide. Bugaboo was estimated to have 246K branded searches compared to UPPAbaby’s 90.5K, and held a 56.9% Share of Search versus UPPAbaby’s 20.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bugaboo or UPPAbaby?
Compare the pram and stroller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, UPPAbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Joolz | Mountain Buggy | Phil & Teds | Cybex |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 24.1% | 13.3% | 7.7% | 0.96% | <0.01% |
| Nov 2025 | 49.7% | 27.3% | 15% | 7.1% | 0.89% | <0.01% |
| Dec 2025 | 55.2% | 24.8% | 11.1% | 7.9% | 0.99% | <0.01% |
| Jan 2026 | 53.1% | 23.7% | 13.1% | 9.2% | 0.95% | <0.01% |
| Feb 2026 | 52.9% | 23.8% | 13% | 9.3% | 0.95% | <0.01% |
| Mar 2026 | 53.7% | 24% | 13.2% | 8.2% | 0.96% | <0.01% |
| Apr 2026 | 53.8% | 24% | 13.2% | 8.2% | 0.79% | <0.01% |
| May 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | <0.01% |
| Jun 2026 | 58% | 21.4% | 11.7% | 8.1% | 0.85% | <0.01% |
| Jul 2026 | 57.7% | 21.2% | 11.6% | 8.7% | 0.84% | 0.01% |
| Aug 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | 0.02% |
| Sep 2026 | 56.9% | 20.9% | 14% | 7.2% | 1% | 0.02% |
How has the Bugaboo and UPPAbaby comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of UPPAbaby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among pram and stroller brands worldwide moved from 53.9% to 56.9%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide moved from 24.1% to 20.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for pram and stroller brands worldwide in September 2026?
2 changes
In September 2026, Bugaboo gained estimated Share of Search among pram and stroller brands worldwide, from 54% to 56.9%.
In September 2026, UPPAbaby lost estimated Share of Search among pram and stroller brands worldwide, from 24.2% to 20.9%.
Other head-to-heads among pram and stroller brands
How each brand is measured
Brandwave collects information about searches that people make online using Bugaboo’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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