Brandwave

How popular isBugaboo in search?

In September 2026, there were an estimated 442K branded searches for Bugaboo worldwide which held steady over the last 12 months. Bugaboo holds 56.9% estimated Share of Search among pram and stroller brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bugaboo56.9%
  2. UPPAbaby20.9%
  3. Joolz14%
  4. Mountain Buggy7.2%
  5. Phil & Teds1%
  6. Cybex0.02%
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Which pram and stroller brands compete with Bugaboo?

Bugaboo against pram and stroller brands worldwide, by month

Share of Search by month for Bugaboo, UPPAbaby, Joolz, Mountain Buggy. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooUPPAbabyJoolzMountain BuggyPhil & TedsCybex
Oct 202553.9%24.1%13.3%7.7%0.96%<0.01%
Nov 202549.7%27.3%15%7.1%0.89%<0.01%
Dec 202555.2%24.8%11.1%7.9%0.99%<0.01%
Jan 202653.1%23.7%13.1%9.2%0.95%<0.01%
Feb 202652.9%23.8%13%9.3%0.95%<0.01%
Mar 202653.7%24%13.2%8.2%0.96%<0.01%
Apr 202653.8%24%13.2%8.2%0.79%<0.01%
May 202654%24.2%13.3%7.7%0.79%<0.01%
Jun 202658%21.4%11.7%8.1%0.85%<0.01%
Jul 202657.7%21.2%11.6%8.7%0.84%0.01%
Aug 202654%24.2%13.3%7.7%0.79%0.02%
Sep 202656.9%20.9%14%7.2%1%0.02%

  1. 1.Bugaboo

    56.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.UPPAbaby

    20.9%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  3. 3.Joolz

    14%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Mountain Buggy

    7.2%

    Held 4th. 31K estimated branded searches, -11.9% vs prior month. Share -0.6 points.

  5. 5.Phil & Teds

    1%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Cybex

    0.02%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bugaboo and its closest rivals

Every comparison with Bugaboo

How has branded search demand for Bugaboo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bugaboo worldwide held steady, from 462K to 442K.
  • Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among pram and stroller brands worldwide increased from 53.9% to 56.9%.
  • Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among pram and stroller brands worldwide peaked at 58% in June 2026 and was lowest at 49.7% in November 2025.

How did search popularity change for pram and stroller brands worldwide in September 2026?

  1. In September 2026, Bugaboo gained estimated Share of Search among pram and stroller brands worldwide, from 54% to 56.9%.

  2. In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.

  3. In September 2026, UPPAbaby lost estimated Share of Search among pram and stroller brands worldwide, from 24.2% to 20.9%.

  4. In September 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands worldwide, from 7.7% to 7.2%.

  5. Estimated monthly branded searches for Cybex worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

Where does Bugaboo compete?

Bugaboo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby stroller brands1st of 529.7%Show ranking
Pram and stroller brands1st of 656.9%Shown above
Pram brands1st of 561.7%Show ranking
Changing bag brands1st of 566.5%Show ranking
Double pram brands1st of 373.5%Show ranking

How is Bugaboo measured?

Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • bugaboo
  • bugaboo butterfly
  • bugaboo donkey
  • bugaboo fox
  • bugaboo pushchair
  • bugaboo stroller

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How the Brand Demand Index is measured

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