How popular isBugaboo in search?
In September 2026, there were an estimated 442K branded searches for Bugaboo worldwide which held steady over the last 12 months. Bugaboo holds 73.5% estimated Share of Search among double pram brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bugaboo73.5%
Silver Cross22.1%
Joie4.4%
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Which double pram brands compete with Bugaboo?
Share of Search by month for Bugaboo, Silver Cross, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | Silver Cross | Joie |
|---|---|---|---|
| Oct 2025 | 74.6% | 22.4% | 3% |
| Nov 2025 | 74.6% | 22.4% | 3% |
| Dec 2025 | 71% | 26.1% | 2.9% |
| Jan 2026 | 74.1% | 22.3% | 3.6% |
| Feb 2026 | 70.6% | 26% | 3.5% |
| Mar 2026 | 73.5% | 22.1% | 4.4% |
| Apr 2026 | 73.5% | 22.1% | 4.4% |
| May 2026 | 74.1% | 22.3% | 3.6% |
| Jun 2026 | 74.1% | 22.3% | 3.6% |
| Jul 2026 | 73.5% | 22.1% | 4.4% |
| Aug 2026 | 73.5% | 22.1% | 4.4% |
| Sep 2026 | 73.5% | 22.1% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 246K | 0% | 0 points | |
| 2, held 2nd | 22.1% | 74K | 0% | 0 points | |
| 3, held 3rd | 4.4% | 14.8K | 0% | 0 points |
Compare search popularity between Bugaboo and its closest rivals
How has branded search demand for Bugaboo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bugaboo worldwide held steady, from 462K to 442K.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among double pram brands worldwide decreased from 74.6% to 73.5%.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among double pram brands worldwide peaked at 74.6% in October 2025 and was lowest at 70.6% in February 2026.
How did search popularity change for double pram brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Joie worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.
Where does Bugaboo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby stroller brands | 1st of 5 | 29.7% | Show ranking |
| Pram and stroller brands | 1st of 6 | 56.9% | Show ranking |
| Pram brands | 1st of 5 | 61.7% | Show ranking |
| Changing bag brands | 1st of 5 | 66.5% | Show ranking |
| Double pram brands | 1st of 3 | 73.5% | Shown above |
How is Bugaboo measured?
Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- bugaboo
- bugaboo butterfly
- bugaboo donkey
- bugaboo fox
- bugaboo pushchair
- bugaboo stroller
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Is Bugaboo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.