Bugaboo vs Mountain Buggy:Which is more popular by branded search?
In August 2026, Bugaboo had more branded searches than Mountain Buggy among pram brands worldwide. Bugaboo was estimated to have 469K branded searches compared to Mountain Buggy’s 14.8K, and held a 55.9% Share of Search versus Mountain Buggy’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bugaboo or Mountain Buggy?
Compare the pram brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, Mountain Buggy. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Baby Jogger | Mountain Buggy | Phil & Teds |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 38.1% | 3.3% | 1.8% | 0.01% |
| Nov 2025 | 56.4% | 38.8% | 3.1% | 1.7% | 0.01% |
| Dec 2025 | 57.7% | 36.9% | 3.5% | 1.9% | 0.01% |
| Jan 2026 | 58.3% | 36.3% | 3.2% | 2.2% | 0.01% |
| Feb 2026 | 55.4% | 38.7% | 3.8% | 2.1% | 0.01% |
| Mar 2026 | 58.4% | 36% | 3.9% | 1.7% | 0.01% |
| Apr 2026 | 58.1% | 36.9% | 3.2% | 1.8% | <0.01% |
| May 2026 | 57.2% | 37.9% | 3.2% | 1.7% | 0.01% |
| Jun 2026 | 60.4% | 34.6% | 3.4% | 1.5% | 0.02% |
| Jul 2026 | 58.8% | 36.1% | 3.3% | 1.8% | 0.01% |
| Aug 2026 | 55.9% | 39.1% | 3.2% | 1.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Bugaboo and Mountain Buggy comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of Mountain Buggy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide moved from 56.8% to 55.9%, and its estimated monthly branded searches moved from 462K to 469K.
- Across the 11 months ending August 2026, Mountain Buggy’s estimated Share of Search among pram brands worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for pram brands worldwide in August 2026?
1 change
In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.8% to 55.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bugaboo’s and Mountain Buggy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bugaboo
7 branded search terms
- bugaboo
- bugaboo butterfly
- bugaboo com
- bugaboo donkey
- bugaboo fox
- bugaboo pushchair
- bugaboo stroller
Mountain Buggy
1 branded search term
- mountain buggy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.