Brandwave

How popular isBugaboo in search?

In August 2026, there were an estimated 469K branded searches for Bugaboo worldwide which held steady over the last 11 months. Bugaboo holds 23.1% estimated Share of Search among baby stroller brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cybex33.6%
  2. Nuna24.4%
  3. Bugaboo23.1%
  4. UPPAbaby16.1%
  5. Silver Cross2.8%
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Which baby stroller brands compete with Bugaboo?

Bugaboo against baby stroller brands worldwide, by month

Share of Search by month for Cybex, Nuna, Bugaboo, UPPAbaby, Silver Cross. The figures are in the table below the chart.

View monthly share of search table
MonthCybexNunaBugabooUPPAbabySilver Cross
Oct 202533.1%25.8%23.5%15.8%1.8%
Nov 202534.2%28.5%21.2%14.5%1.6%
Dec 202532.9%28.1%22.7%14.5%1.7%
Jan 202636.4%24.4%22.7%14.1%2.3%
Feb 202636.3%24.2%22.2%15.5%1.9%
Mar 202636.9%23.9%23.1%14.2%1.9%
Apr 202634.2%24.9%23.7%15.1%2%
May 202633.3%24.9%23.9%15.9%2%
Jun 202633.8%26%24.3%13.9%2%
Jul 202633.3%25.4%24.2%14.9%2.3%
Aug 202633.6%24.4%23.1%16.1%2.8%
Sep 2026—————

  1. 1.Cybex

    33.6%

    held 1st · 684K estimated branded searches · +2% vs prior month · +0.4 points

  2. 2.Nuna

    24.4%

    held 2nd · 496K estimated branded searches · -3.1% vs prior month · -1 points

  3. 3.Bugaboo

    23.1%

    held 3rd · 469K estimated branded searches · -3.6% vs prior month · -1.1 points

  4. 4.UPPAbaby

    16.1%

    held 4th · 328K estimated branded searches · +9.5% vs prior month · +1.3 points

  5. 5.Silver Cross

    2.8%

    held 5th · 57.3K estimated branded searches · +21.2% vs prior month · +0.5 points

Compare search popularity between Bugaboo and its closest rivals

How has branded search demand for Bugaboo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bugaboo worldwide held steady, from 462K to 469K.
  • Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among baby stroller brands worldwide peaked at 24.3% in June 2026 and was lowest at 21.2% in November 2025.

How did search popularity change for baby stroller brands worldwide in August 2026?

  1. In August 2026, UPPAbaby gained estimated Share of Search among baby stroller brands worldwide, from 14.9% to 16.1%.

  2. In August 2026, Bugaboo lost estimated Share of Search among baby stroller brands worldwide, from 24.2% to 23.1%.

  3. In August 2026, Nuna lost estimated Share of Search among baby stroller brands worldwide, from 25.4% to 24.4%.

  4. Estimated monthly branded searches for Silver Cross worldwide rose 64.1% over 11 measured months, from 34.9K to 57.3K in August 2026.

How is Bugaboo measured?

Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • bugaboo
  • bugaboo butterfly
  • bugaboo com
  • bugaboo donkey
  • bugaboo fox
  • bugaboo pushchair
  • bugaboo stroller

Do you work for Bugaboo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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