Bugaboo vs Phil & Teds:Which is more popular by branded search?
In August 2026, Bugaboo had more branded searches than Phil & Teds among pram brands worldwide. Bugaboo was estimated to have 469K branded searches compared to Phil & Teds’ 70, and held a 55.9% Share of Search versus Phil & Teds’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bugaboo or Phil & Teds?
Compare the pram brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, Phil & Teds. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Baby Jogger | Mountain Buggy | Phil & Teds |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 38.1% | 3.3% | 1.8% | 0.01% |
| Nov 2025 | 56.4% | 38.8% | 3.1% | 1.7% | 0.01% |
| Dec 2025 | 57.7% | 36.9% | 3.5% | 1.9% | 0.01% |
| Jan 2026 | 58.3% | 36.3% | 3.2% | 2.2% | 0.01% |
| Feb 2026 | 55.4% | 38.7% | 3.8% | 2.1% | 0.01% |
| Mar 2026 | 58.4% | 36% | 3.9% | 1.7% | 0.01% |
| Apr 2026 | 58.1% | 36.9% | 3.2% | 1.8% | <0.01% |
| May 2026 | 57.2% | 37.9% | 3.2% | 1.7% | 0.01% |
| Jun 2026 | 60.4% | 34.6% | 3.4% | 1.5% | 0.02% |
| Jul 2026 | 58.8% | 36.1% | 3.3% | 1.8% | 0.01% |
| Aug 2026 | 55.9% | 39.1% | 3.2% | 1.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Bugaboo and Phil & Teds comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of Phil & Teds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide moved from 56.8% to 55.9%, and its estimated monthly branded searches moved from 462K to 469K.
- Across the 11 months ending August 2026, Phil & Teds’ estimated Share of Search among pram brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for pram brands worldwide in August 2026?
2 changes
In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.8% to 55.9%.
Estimated monthly branded searches for Phil & Teds worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bugaboo’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bugaboo
7 branded search terms
- bugaboo
- bugaboo butterfly
- bugaboo com
- bugaboo donkey
- bugaboo fox
- bugaboo pushchair
- bugaboo stroller
Phil & Teds
1 branded search term
- phil&teds nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.