Brandwave

How popular isGraco?

In September 2026, people searched for Graco by name about 128,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 5.2% of all global pram and stroller brand searches, placing Graco seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Graco appeared in three of the five answers and was the sixth most recommended of the 11.

Search and AI answers in September 2026

Graco is the seventh most searched of 11 competitors and the sixth most recommended in AI answers.

  1. BugabooShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NunaShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ChiccoShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. UPPAbabyShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GracoShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Graco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Graco is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Nuna3rd
  4. Baby Jogger4th
  5. Cybex5th
  6. Graco6th
  7. Silver Cross7th
  8. Chicco8th
  9. Joolz9th
  10. Mountain Buggy–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPPAbaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugaboo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baby Jogger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chicco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pram and stroller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pram and stroller brands compete with Graco?

Graco against pram and stroller brands worldwide, by month

Share of searches by month for Bugaboo, Nuna, Chicco, UPPAbaby, Cybex, Silver Cross, Graco, Joolz. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooNunaChiccoUPPAbabyCybexSilver CrossGracoJoolzMountain BuggyBaby JoggerPhil & Teds
Oct 202521.5%19%18.1%13.2%10.9%5.1%6.3%2.8%1.6%1.3%0.2%
Nov 202520%20.6%19.4%12.5%11.5%4.5%5.6%3%1.4%1.1%0.18%
Dec 202520%20.1%20.9%11.8%10.6%5.5%5.9%2.2%1.6%1.2%0.19%
Jan 202621.8%18.3%17.5%12.5%12.3%5.5%6%2.7%1.9%1.2%0.2%
Feb 202621.5%18.1%17.2%12.6%12.6%5.8%5.9%2.7%1.9%1.5%0.19%
Mar 202622%18.2%17.3%12.4%12.9%5.1%6%2.7%1.7%1.5%0.2%
Apr 202621.7%18.5%17.4%12.7%12.8%5.1%6%2.7%1.7%1.2%0.16%
May 202622.2%18.6%17.8%13.6%11.9%5.3%5%2.8%1.6%1.2%0.16%
Jun 202623.2%20.1%15.7%12.4%12.1%5.5%5.3%2.4%1.7%1.3%0.17%
Jul 202623.4%19.9%15.5%12.2%12.2%5.8%5.3%2.4%1.8%1.3%0.17%
Aug 202621.3%18.6%17.7%13.8%11.9%6%5%2.7%1.6%1.2%0.16%
Sep 202620.9%19.2%18.5%13%11.6%5.7%5.2%2.9%1.5%1.3%0.21%

  1. 1.Bugaboo

    20.9%

    Held 1st. 442K estimated branded searches, -5.7% vs prior month. Share -0.4 points.

  2. 2.Nuna

    19.2%

    Held 2nd. 407K estimated branded searches, -0.8% vs prior month. Share +0.6 points.

  3. 3.Chicco

    18.5%

    Held 3rd. 390K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.UPPAbaby

    13%

    Held 4th. 276K estimated branded searches, -8.9% vs prior month. Share -0.7 points.

  5. 5.Cybex

    11.6%

    Held 5th. 245K estimated branded searches, -6.1% vs prior month. Share -0.3 points.

  6. 6.Silver Cross

    5.7%

    Held 6th. 121K estimated branded searches, -7.6% vs prior month. Share -0.2 points.

  7. 7.Graco

    5.2%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Joolz

    2.9%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Mountain Buggy

    1.5%

    Held 9th. 31K estimated branded searches, -11.9% vs prior month. Share -0.1 points.

  10. 10.Baby Jogger

    1.3%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Phil & Teds

    0.21%

    Held 11th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Graco and its closest rivals

Every comparison with Graco

26 comparisons

How has branded search demand for Graco changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Graco worldwide fell from 157K to 128K.
  • Across the 12 months ending September 2026, Graco’s share of searches among pram and stroller brands worldwide decreased from 6.3% to 5.2%.
  • Across the 12 months ending September 2026, Graco’s share of searches among pram and stroller brands worldwide peaked at 6.3% in October 2025 and was lowest at 5% in August 2026.
  • Across the 12 months ending September 2026, Graco fell from 6th to 7th among pram and stroller brands worldwide.

How did search popularity change for pram and stroller brands worldwide in September 2026?

6 changes

  1. In September 2026, Chicco gained share of searches among pram and stroller brands worldwide, from 17.7% to 18.5%.

  2. In September 2026, Nuna gained share of searches among pram and stroller brands worldwide, from 18.6% to 19.2%.

  3. In September 2026, UPPAbaby lost share of searches among pram and stroller brands worldwide, from 13.8% to 13%.

  4. Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.

  5. Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Mountain Buggy worldwide fell 11.9% over 12 measured months, from 35.2K to 31K in September 2026.

How are Graco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • graco
  • graco high chairs

Do you work for Graco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Graco compete?

Graco is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pram and stroller brands7th of 115.2%Shown above
Child car seat brands5th of 96.3%Show ranking
High chairs3rd of 612.4%Show ranking
Baby rockers4th of 613.3%Show ranking
Baby playpens1st of 691.7%Show ranking
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Is Graco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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