Baby playpens:Which brands are most popular in search?
In August 2026, Munchkin was the most searched among baby playpens worldwide, with an estimated 368K branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the baby playpens people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Munchkin, Graco. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Graco | Joovy | Summer Infant | Regalo | Evenflo |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 22.8% | 0.61% | 0.32% | 0.27% | — |
| Nov 2025 | 76.1% | 22.8% | 0.49% | 0.32% | 0.27% | — |
| Dec 2025 | 79.6% | 19.4% | 0.42% | 0.34% | 0.23% | — |
| Jan 2026 | 76% | 22.8% | 0.49% | 0.41% | 0.27% | — |
| Feb 2026 | 76% | 22.7% | 0.6% | 0.39% | 0.27% | — |
| Mar 2026 | 72.1% | 26.5% | 0.71% | 0.47% | 0.25% | — |
| Apr 2026 | 72.1% | 26.5% | 0.71% | 0.47% | 0.25% | — |
| May 2026 | 75.9% | 22.7% | 0.74% | 0.39% | 0.27% | — |
| Jun 2026 | 75.9% | 22.7% | 0.74% | 0.39% | 0.33% | — |
| Jul 2026 | 75.9% | 22.7% | 0.74% | 0.39% | 0.27% | — |
| Aug 2026 | 76% | 22.7% | 0.74% | 0.33% | 0.27% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 368K | 0% | 0 points | |
| 2, held 2nd | 22.7% | 110K | 0% | 0 points | |
| 3, held 3rd | 0.74% | 3.6K | 0% | 0 points | |
| 4, held 4th | 0.33% | 1.6K | -15.8% | -0.1 points | |
| 5, held 5th | 0.27% | 1.3K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Munchkin
76%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Graco
22.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Joovy0.74%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.33%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
5.Regalo
0.27%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
—.
Evenflo—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among baby playpens worldwide?
5 brands
In August 2026, Munchkin was the most searched among baby playpens worldwide, with an estimated 368K branded searches and 76% estimated Share of Search within this set. Graco is in 2nd place, 53.3 percentage points behind at 22.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Munchkin | 76% | 79.6%Dec 2025 | 72.1%Mar 2026 | 1st |
| Graco | 22.8% → 22.7% | 26.5%Mar 2026 | 19.4%Dec 2025 | 2nd |
| Joovy | 0.61% → 0.74% | 0.74%Aug 2026 | 0.42%Dec 2025 | 3rd |
 Summer Infant | 0.32% → 0.33% | 0.47%Mar 2026 | 0.32%Oct 2025 | 4th |
| Regalo | 0.27% | 0.33%Jun 2026 | 0.23%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby playpens worldwide peaked at 79.6% in December 2025 and was lowest at 72.1% in March 2026.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby playpens worldwide peaked at 26.5% in March 2026 and was lowest at 19.4% in December 2025.
- Across the 11 months ending August 2026, Munchkin, Graco, Joovy, Summer Infant, Regalo and Evenflo held steady: their estimated Share of Search among baby playpens worldwide each moved less than 0.5 percentage points.
How did search popularity change for baby playpens worldwide in August 2026?
4 changes
Estimated monthly branded searches for Regalo worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
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