How popular isSummer Infant in search?
In August 2026, there were an estimated 1.6K branded searches for Summer Infant worldwide which is down 15.8% over the last 11 months. Summer Infant holds 0.33% estimated Share of Search among baby playpens worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Summer Infant and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which baby playpens compete with Summer Infant?
Share of Search by month for Munchkin, Graco, Summer Infant. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Graco | Joovy | Summer Infant | Regalo | Evenflo |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 22.8% | 0.61% | 0.32% | 0.27% | — |
| Nov 2025 | 76.1% | 22.8% | 0.49% | 0.32% | 0.27% | — |
| Dec 2025 | 79.6% | 19.4% | 0.42% | 0.34% | 0.23% | — |
| Jan 2026 | 76% | 22.8% | 0.49% | 0.41% | 0.27% | — |
| Feb 2026 | 76% | 22.7% | 0.6% | 0.39% | 0.27% | — |
| Mar 2026 | 72.1% | 26.5% | 0.71% | 0.47% | 0.25% | — |
| Apr 2026 | 72.1% | 26.5% | 0.71% | 0.47% | 0.25% | — |
| May 2026 | 75.9% | 22.7% | 0.74% | 0.39% | 0.27% | — |
| Jun 2026 | 75.9% | 22.7% | 0.74% | 0.39% | 0.33% | — |
| Jul 2026 | 75.9% | 22.7% | 0.74% | 0.39% | 0.27% | — |
| Aug 2026 | 76% | 22.7% | 0.74% | 0.33% | 0.27% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 368K | 0% | 0 points | |
| 2, held 2nd | 22.7% | 110K | 0% | 0 points | |
| 3, held 3rd | 0.74% | 3.6K | 0% | 0 points | |
| 4, held 4th | 0.33% | 1.6K | -15.8% | -0.1 points | |
| 5, held 5th | 0.27% | 1.3K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.Munchkin
76%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Graco
22.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
3.Joovy
0.74%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.33%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
5.Regalo
0.27%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
—.Evenflo
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Summer Infant and its closest rivals
How has branded search demand for Summer Infant changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Summer Infant worldwide fell from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Summer Infant’s estimated Share of Search among baby playpens worldwide held steady, from 0.32% to 0.33%.
How did search popularity change for baby playpens worldwide in August 2026?
4 changes
Estimated monthly branded searches for Regalo worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
Where does Summer Infant compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby bath tubs | 5th of 6 | 0.23% | Show ranking |
| Baby playpens | 4th of 6 | 0.33% | Shown above |
| Pet gates | 3rd of 6 | 0.4% | Show ranking |
How is Summer Infant measured?
Brandwave collects information about searches that people make online using Summer Infant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- summer infant
Do you work for Summer Infant? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Summer Infant your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.