Brandwave

Baby bath tubs:Which brands are most popular in search?

In August 2026, Munchkin was the most searched among baby bath tubs worldwide, with an estimated 368K branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin53.6%
  2. Fisher-Price35.8%
  3. Skip Hop8.8%
  4. Shnuggle1.4%
  5. Summer Infant0.23%
  6. BOON0.06%

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Share of SearchLeaderboard

Compare the baby bath tubs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby bath tubs worldwide, by month

Share of Search by month for Munchkin, Fisher-Price, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinFisher-PriceSkip HopShnuggleSummer InfantBOON
Oct 202555.2%36.9%6.1%1.5%0.23%0.05%
Nov 202546.2%46.2%6.2%1.2%0.19%0.03%
Dec 202546.8%46.8%5.1%1%0.2%0.03%
Jan 202654.5%36.4%7.3%1.5%0.29%0.04%
Feb 202658.4%31.9%7.8%1.6%0.3%0.05%
Mar 202654.4%36.4%7.3%1.5%0.35%0.06%
Apr 202654.4%36.4%7.3%1.5%0.35%0.05%
May 202654.5%36.4%7.3%1.5%0.28%0.05%
Jun 202658.4%31.9%7.8%1.6%0.3%0.05%
Jul 202654.5%36.4%7.3%1.5%0.28%0.05%
Aug 202653.6%35.8%8.8%1.4%0.23%0.06%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Munchkin

    53.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Fisher-Price

    35.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Skip Hop

    8.8%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  4. 4.Shnuggle

    1.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Summer Infant

    0.23%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  6. 6.BOON

    0.06%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby bath tubs worldwide?

In August 2026, Munchkin was the most searched among baby bath tubs worldwide, with an estimated 368K branded searches and 53.6% estimated Share of Search within this set. Fisher-Price is in 2nd place, 17.8 percentage points behind at 35.8% Share of Search.

Global baby bath tubs, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Munchkin55.2% → 53.6%58.4%Feb 202646.2%Nov 20251st
Fisher-Price36.9% → 35.8%46.8%Dec 202531.9%Feb 20262nd
Skip Hop6.1% → 8.8%8.8%Aug 20265.1%Dec 20253rd
Shnuggle1.5% → 1.4%1.6%Feb 20261%Dec 20254th
Summer Infant0.23%0.35%Apr 20260.19%Nov 20255th
BOON0.05% → 0.06%0.06%Mar 20260.03%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide decreased from 55.2% to 53.6%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide decreased from 36.9% to 35.8%.
  • Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby bath tubs worldwide increased from 6.1% to 8.8%.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide peaked at 58.4% in February 2026 and was lowest at 46.2% in November 2025.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide peaked at 46.8% in December 2025 and was lowest at 31.9% in February 2026.
  • Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby bath tubs worldwide peaked at 8.8% in August 2026 and was lowest at 5.1% in December 2025.
  • Across the 11 months ending August 2026, Shnuggle, Summer Infant and BOON held steady: their estimated Share of Search among baby bath tubs worldwide each moved less than 0.5 percentage points.

How did search popularity change for baby bath tubs worldwide in August 2026?

  1. In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%.

  2. In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%.

  3. In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%.

  4. Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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