Brandwave

How popular isMunchkin in search?

In August 2026, there were an estimated 368K branded searches for Munchkin worldwide which is down 18.2% over the last 11 months. Munchkin holds 53.6% estimated Share of Search among baby bath tubs worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin53.6%
  2. Fisher-Price35.8%
  3. Skip Hop8.8%
  4. Shnuggle1.4%
  5. Summer Infant0.23%
  6. BOON0.06%
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Which baby bath tubs compete with Munchkin?

Munchkin against baby bath tubs worldwide, by month

Share of Search by month for Munchkin, Fisher-Price, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinFisher-PriceSkip HopShnuggleSummer InfantBOON
Oct 202555.2%36.9%6.1%1.5%0.23%0.05%
Nov 202546.2%46.2%6.2%1.2%0.19%0.03%
Dec 202546.8%46.8%5.1%1%0.2%0.03%
Jan 202654.5%36.4%7.3%1.5%0.29%0.04%
Feb 202658.4%31.9%7.8%1.6%0.3%0.05%
Mar 202654.4%36.4%7.3%1.5%0.35%0.06%
Apr 202654.4%36.4%7.3%1.5%0.35%0.05%
May 202654.5%36.4%7.3%1.5%0.28%0.05%
Jun 202658.4%31.9%7.8%1.6%0.3%0.05%
Jul 202654.5%36.4%7.3%1.5%0.28%0.05%
Aug 202653.6%35.8%8.8%1.4%0.23%0.06%
Sep 2026——————

  1. 1.Munchkin

    53.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Fisher-Price

    35.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Skip Hop

    8.8%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  4. 4.Shnuggle

    1.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Summer Infant

    0.23%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  6. 6.BOON

    0.06%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between Munchkin and its closest rivals

How has branded search demand for Munchkin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Munchkin worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide decreased from 55.2% to 53.6%.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide peaked at 58.4% in February 2026 and was lowest at 46.2% in November 2025.

How did search popularity change for baby bath tubs worldwide in August 2026?

  1. In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%.

  2. In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%.

  3. In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%.

  4. Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Munchkin compete?

Munchkin is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats2nd of 614.5%Show ranking
Baby food makers1st of 648.1%Show ranking
Baby bath tubs1st of 653.6%Shown above
Sippy cups1st of 663.6%Show ranking
Baby playpens1st of 676%Show ranking
Nappy bags1st of 684.3%Show ranking
Pet gates1st of 691%Show ranking

How is Munchkin measured?

Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • munchkin

Do you work for Munchkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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