Brandwave

Munchkin vs Silver Cross:Which is more popular?

In September 2026, Silver Cross had more branded searches than Munchkin among nappy bags worldwide. Silver Cross had about 1,000 branded searches, while Munchkin had 320. Silver Cross made up 1.7% of all nappy bag searches we track, and Munchkin accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about nappy bags, neither Munchkin nor Silver Cross appeared in any of the five answers.

Among nappy bags worldwide in September 2026

Who do people search for more?

Silver Cross, about 3 searches for every 1 for Munchkin

Silver Cross 1K searchesMunchkin 320 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Munchkin in 0 of 5Silver Cross in 0 of 5

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Top nappy bags in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Munchkin nor Silver Cross showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skip Hop1st
  2. BÉIS2nd
  3. Dagne Dover3rd
  4. Ju-Ju-Be4th
  5. Bugaboo–
  6. Silver Cross–
  7. PacaPod–
  8. Munchkin–
  9. Storksak–
  10. Babymel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BÉIS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skip Hop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ju-Ju-Be1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PacaPod0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storksak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babymel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nappy bags

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Munchkin or Silver Cross more popular in search?

This chart shows how often people search Google for Munchkin and Silver Cross by name. Each line represents a brand's share of searches for all ten nappy bag brands we track, month by month, from English-language searches worldwide.

Munchkin and Silver Cross among nappy bags worldwide, by month

Share of searches by month for Silver Cross, Munchkin. The figures are in the table below the chart.

View monthly share of searches table
MonthBÉISDagne DoverSkip HopJu-Ju-BeBugabooSilver CrossPacaPodMunchkinStorksakBabymel
Oct 202524.1%29.4%36.7%5.9%1.4%0.78%1.1%0.28%0.35%0.15%
Nov 202534.4%34.4%19.7%6.9%1.7%0.91%1.1%0.27%0.41%0.22%
Dec 202527.4%27.4%23.1%18.3%1.2%0.89%0.89%0.32%0.26%0.17%
Jan 202627.7%33.8%23.5%10.1%1.6%1.2%1.2%0.4%0.32%0.17%
Feb 202631.7%38.7%18%7.7%1%1%1%0.25%0.3%0.16%
Mar 202643.7%29.3%16.8%5.8%1.3%1.2%1.2%0.28%0.34%0.15%
Apr 202639.9%26.7%22.9%5.3%1.5%1.3%1.5%0.38%0.38%0.21%
May 202641.2%27.5%19.3%6.7%1.5%1.3%1.3%0.49%0.4%0.21%
Jun 202641.6%27.8%19.5%5.5%2%1.4%1.1%0.4%0.49%0.22%
Jul 202644.6%24.4%20.7%5.9%1.3%1.2%0.97%0.35%0.35%0.23%
Aug 202644.7%24.4%21%4.9%1.3%1.3%1.2%0.53%0.43%0.23%
Sep 202645.5%24.8%17.8%6%1.7%1.7%1.2%0.54%0.44%0.24%

Silver Cross sells other things too, so only its searches that name this product count here, like “silver cross changing bag”.

How has the Munchkin and Silver Cross comparison changed over the last 12 months?

3 findings
  • Silver Cross was ahead of Munchkin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Munchkin’s share of searches among nappy bags worldwide moved from 0.28% to 0.54%, and its estimated monthly branded searches moved from 260 to 320.
  • Across the 12 months ending September 2026, Silver Cross’ share of searches among nappy bags worldwide moved from 0.78% to 1.7%, and its estimated monthly branded searches moved from 720 to 1K.

How did search popularity change for nappy bags worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Silver Cross worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.

  2. Estimated monthly branded searches for Munchkin worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Munchkin’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Munchkin

1 branded search term

  • munchkin nappy bag

Silver Cross

1 branded search term

  • silver cross changing bag

How the Brand Demand Index is measured

Other head-to-heads among nappy bags

Creator with pink hair and a pink jacket

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