Ju-Ju-Be vs Skip Hop:Which is more popular?
In September 2026, Skip Hop had more branded searches than Ju-Ju-Be among nappy bags worldwide. Skip Hop had about 10,600 branded searches, while Ju-Ju-Be had 3,600. Skip Hop made up 17.8% of all nappy bag searches we track, and Ju-Ju-Be accounted for 6%. When we asked ChatGPT and Google AI Overviews about nappy bags, Skip Hop appeared in three of the five answers and Ju-Ju-Be in one. Skip Hop was mentioned before Ju-Ju-Be in every answer.
Who do people search for more?
Skip Hop, about 3 searches for every 1 for Ju-Ju-Be
Who does AI mention more?
Skip Hop, mentioned in 3 of 5 answers, Ju-Ju-Be in 1
Who does AI recommend more?
Skip Hop, named ahead of Ju-Ju-Be in every answer
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Top nappy bags in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skip Hop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ju-Ju-Be was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skip Hop was listed before Ju-Ju-Be in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BÉIS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dagne Dover3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Skip Hop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ju-Ju-Be1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PacaPod0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Storksak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babymel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nappy bags
5 answers
Asked ChatGPT
“Which nappy bag should I buy?”
Asked ChatGPT
“What are the best nappy bag brands?”
Asked ChatGPT
“What's the best nappy bag for day trips?”
Searched Google, AI Overview
“best nappy bag”
Searched Google, AI Overview
“stylish nappy bag”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Skip Hop, Ju-Ju-Be. The figures are in the table below the chart.
View monthly share of searches table
| Month | BÉIS | Dagne Dover | Skip Hop | Ju-Ju-Be | Bugaboo | Silver Cross | PacaPod | Munchkin | Storksak | Babymel |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 29.4% | 36.7% | 5.9% | 1.4% | 0.78% | 1.1% | 0.28% | 0.35% | 0.15% |
| Nov 2025 | 34.4% | 34.4% | 19.7% | 6.9% | 1.7% | 0.91% | 1.1% | 0.27% | 0.41% | 0.22% |
| Dec 2025 | 27.4% | 27.4% | 23.1% | 18.3% | 1.2% | 0.89% | 0.89% | 0.32% | 0.26% | 0.17% |
| Jan 2026 | 27.7% | 33.8% | 23.5% | 10.1% | 1.6% | 1.2% | 1.2% | 0.4% | 0.32% | 0.17% |
| Feb 2026 | 31.7% | 38.7% | 18% | 7.7% | 1% | 1% | 1% | 0.25% | 0.3% | 0.16% |
| Mar 2026 | 43.7% | 29.3% | 16.8% | 5.8% | 1.3% | 1.2% | 1.2% | 0.28% | 0.34% | 0.15% |
| Apr 2026 | 39.9% | 26.7% | 22.9% | 5.3% | 1.5% | 1.3% | 1.5% | 0.38% | 0.38% | 0.21% |
| May 2026 | 41.2% | 27.5% | 19.3% | 6.7% | 1.5% | 1.3% | 1.3% | 0.49% | 0.4% | 0.21% |
| Jun 2026 | 41.6% | 27.8% | 19.5% | 5.5% | 2% | 1.4% | 1.1% | 0.4% | 0.49% | 0.22% |
| Jul 2026 | 44.6% | 24.4% | 20.7% | 5.9% | 1.3% | 1.2% | 0.97% | 0.35% | 0.35% | 0.23% |
| Aug 2026 | 44.7% | 24.4% | 21% | 4.9% | 1.3% | 1.3% | 1.2% | 0.53% | 0.43% | 0.23% |
| Sep 2026 | 45.5% | 24.8% | 17.8% | 6% | 1.7% | 1.7% | 1.2% | 0.54% | 0.44% | 0.24% |
Skip Hop and Ju-Ju-Be sell other things too, so only their searches that name this product count here, like “skip hop nappy bag”.
How has the Ju-Ju-Be and Skip Hop comparison changed over the last 12 months?
3 findings
- Skip Hop was ahead of Ju-Ju-Be in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ju-Ju-Be’s share of searches among nappy bags worldwide moved from 5.9% to 6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Skip Hop’s share of searches among nappy bags worldwide moved from 36.7% to 17.8%, and its estimated monthly branded searches moved from 33.8K to 10.6K.
How did search popularity change for nappy bags worldwide in September 2026?
2 changes
In September 2026, Ju-Ju-Be gained share of searches among nappy bags worldwide, from 4.9% to 6%.
In September 2026, Skip Hop lost share of searches among nappy bags worldwide, from 21% to 17.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ju-Ju-Be’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nappy bags
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