Brandwave

Dagne Dover vs Ju-Ju-Be:Which is more popular?

In September 2026, Dagne Dover had more branded searches than Ju-Ju-Be among nappy bags worldwide. Dagne Dover had about 14,800 branded searches, while Ju-Ju-Be had 3,600. Dagne Dover made up 24.8% of all nappy bag searches we track, and Ju-Ju-Be accounted for 6%. When we asked ChatGPT and Google AI Overviews about nappy bags, Dagne Dover appeared in three of the five answers and Ju-Ju-Be in one.

Among nappy bags worldwide in September 2026

Who do people search for more?

Dagne Dover, about 4 searches for every 1 for Ju-Ju-Be

Dagne Dover 14.8K searchesJu-Ju-Be 3.6K searches

Who does AI mention more?

Dagne Dover, mentioned in 3 of 5 answers, Ju-Ju-Be in 1

Dagne Dover in 3 of 5Ju-Ju-Be in 1 of 5

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Top nappy bags in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dagne Dover was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ju-Ju-Be was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skip Hop1st
  2. BÉIS2nd
  3. Dagne Dover3rd
  4. Ju-Ju-Be4th
  5. Bugaboo–
  6. Silver Cross–
  7. PacaPod–
  8. Munchkin–
  9. Storksak–
  10. Babymel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BÉIS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skip Hop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ju-Ju-Be1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PacaPod0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storksak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babymel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nappy bags

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dagne Dover or Ju-Ju-Be more popular in search?

This chart shows how often people search Google for Dagne Dover and Ju-Ju-Be by name. Each line represents a brand's share of searches for all ten nappy bag brands we track, month by month, from English-language searches worldwide.

Dagne Dover and Ju-Ju-Be among nappy bags worldwide, by month

Share of searches by month for Dagne Dover, Ju-Ju-Be. The figures are in the table below the chart.

View monthly share of searches table
MonthBÉISDagne DoverSkip HopJu-Ju-BeBugabooSilver CrossPacaPodMunchkinStorksakBabymel
Oct 202524.1%29.4%36.7%5.9%1.4%0.78%1.1%0.28%0.35%0.15%
Nov 202534.4%34.4%19.7%6.9%1.7%0.91%1.1%0.27%0.41%0.22%
Dec 202527.4%27.4%23.1%18.3%1.2%0.89%0.89%0.32%0.26%0.17%
Jan 202627.7%33.8%23.5%10.1%1.6%1.2%1.2%0.4%0.32%0.17%
Feb 202631.7%38.7%18%7.7%1%1%1%0.25%0.3%0.16%
Mar 202643.7%29.3%16.8%5.8%1.3%1.2%1.2%0.28%0.34%0.15%
Apr 202639.9%26.7%22.9%5.3%1.5%1.3%1.5%0.38%0.38%0.21%
May 202641.2%27.5%19.3%6.7%1.5%1.3%1.3%0.49%0.4%0.21%
Jun 202641.6%27.8%19.5%5.5%2%1.4%1.1%0.4%0.49%0.22%
Jul 202644.6%24.4%20.7%5.9%1.3%1.2%0.97%0.35%0.35%0.23%
Aug 202644.7%24.4%21%4.9%1.3%1.3%1.2%0.53%0.43%0.23%
Sep 202645.5%24.8%17.8%6%1.7%1.7%1.2%0.54%0.44%0.24%

Dagne Dover and Ju-Ju-Be sell other things too, so only their searches that name this product count here, like “dagne dover diaper bag”.

How has the Dagne Dover and Ju-Ju-Be comparison changed over the last 12 months?

3 findings
  • Dagne Dover was ahead of Ju-Ju-Be in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dagne Dover’s share of searches among nappy bags worldwide moved from 29.4% to 24.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
  • Across the 12 months ending September 2026, Ju-Ju-Be’s share of searches among nappy bags worldwide moved from 5.9% to 6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.

How did search popularity change for nappy bags worldwide in September 2026?

2 changes

  1. In September 2026, Ju-Ju-Be gained share of searches among nappy bags worldwide, from 4.9% to 6%.

  2. Estimated monthly branded searches for Dagne Dover worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dagne Dover’s and Ju-Ju-Be’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dagne Dover

1 branded search term

  • dagne dover diaper bag

Ju-Ju-Be

2 branded search terms

  • jujube diaper bag
  • jujube nappy bag

How the Brand Demand Index is measured

Other head-to-heads among nappy bags

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