BÉIS vs Skip Hop:Which is more popular?
In September 2026, BÉIS had more branded searches than Skip Hop among nappy bags worldwide. BÉIS had about 27,100 branded searches, while Skip Hop had 10,600. BÉIS made up 45.5% of all nappy bag searches we track, and Skip Hop accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about nappy bags, BÉIS and Skip Hop each appeared in three of the five answers. Skip Hop was mentioned before BÉIS in every answer.
Who do people search for more?
BÉIS, about 3 searches for every 1 for Skip Hop
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Skip Hop, named ahead of BÉIS in every answer
Follow BÉIS vs Skip Hop and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top nappy bags in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BÉIS and Skip Hop were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skip Hop was listed before BÉIS in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BÉIS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dagne Dover3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Skip Hop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ju-Ju-Be1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PacaPod0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Storksak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babymel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nappy bags
5 answers
Asked ChatGPT
“Which nappy bag should I buy?”
Asked ChatGPT
“What are the best nappy bag brands?”
Asked ChatGPT
“What's the best nappy bag for day trips?”
Searched Google, AI Overview
“best nappy bag”
Searched Google, AI Overview
“stylish nappy bag”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for BÉIS, Skip Hop. The figures are in the table below the chart.
View monthly share of searches table
| Month | BÉIS | Dagne Dover | Skip Hop | Ju-Ju-Be | Bugaboo | Silver Cross | PacaPod | Munchkin | Storksak | Babymel |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 29.4% | 36.7% | 5.9% | 1.4% | 0.78% | 1.1% | 0.28% | 0.35% | 0.15% |
| Nov 2025 | 34.4% | 34.4% | 19.7% | 6.9% | 1.7% | 0.91% | 1.1% | 0.27% | 0.41% | 0.22% |
| Dec 2025 | 27.4% | 27.4% | 23.1% | 18.3% | 1.2% | 0.89% | 0.89% | 0.32% | 0.26% | 0.17% |
| Jan 2026 | 27.7% | 33.8% | 23.5% | 10.1% | 1.6% | 1.2% | 1.2% | 0.4% | 0.32% | 0.17% |
| Feb 2026 | 31.7% | 38.7% | 18% | 7.7% | 1% | 1% | 1% | 0.25% | 0.3% | 0.16% |
| Mar 2026 | 43.7% | 29.3% | 16.8% | 5.8% | 1.3% | 1.2% | 1.2% | 0.28% | 0.34% | 0.15% |
| Apr 2026 | 39.9% | 26.7% | 22.9% | 5.3% | 1.5% | 1.3% | 1.5% | 0.38% | 0.38% | 0.21% |
| May 2026 | 41.2% | 27.5% | 19.3% | 6.7% | 1.5% | 1.3% | 1.3% | 0.49% | 0.4% | 0.21% |
| Jun 2026 | 41.6% | 27.8% | 19.5% | 5.5% | 2% | 1.4% | 1.1% | 0.4% | 0.49% | 0.22% |
| Jul 2026 | 44.6% | 24.4% | 20.7% | 5.9% | 1.3% | 1.2% | 0.97% | 0.35% | 0.35% | 0.23% |
| Aug 2026 | 44.7% | 24.4% | 21% | 4.9% | 1.3% | 1.3% | 1.2% | 0.53% | 0.43% | 0.23% |
| Sep 2026 | 45.5% | 24.8% | 17.8% | 6% | 1.7% | 1.7% | 1.2% | 0.54% | 0.44% | 0.24% |
BÉIS and Skip Hop sell other things too, so only their searches that name this product count here, like “beis diaper bag”.
How has the BÉIS and Skip Hop comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: BÉIS took it in November 2025.
- Across the 12 months ending September 2026, BÉIS’s share of searches among nappy bags worldwide moved from 24.1% to 45.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Skip Hop’s share of searches among nappy bags worldwide moved from 36.7% to 17.8%, and its estimated monthly branded searches moved from 33.8K to 10.6K.
How did search popularity change for nappy bags worldwide in September 2026?
2 changes
In September 2026, BÉIS gained share of searches among nappy bags worldwide, from 44.7% to 45.5%.
In September 2026, Skip Hop lost share of searches among nappy bags worldwide, from 21% to 17.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BÉIS’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nappy bags
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.