Brandwave

How popular isSkip Hop in search?

In August 2026, there were an estimated 60.5K branded searches for Skip Hop worldwide which is up 22.2% over the last 11 months. Skip Hop holds 13.9% estimated Share of Search among nappy bags worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin84.3%
  2. Skip Hop13.9%
  3. Ju-Ju-Be1.5%
  4. PacaPod0.2%
  5. Storksak0.07%
  6. Babymel0.04%
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Which nappy bags compete with Skip Hop?

Skip Hop against nappy bags worldwide, by month

Share of Search by month for Munchkin, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinSkip HopJu-Ju-BePacaPodStorksakBabymel
Oct 202588.4%9.7%1.6%0.2%0.06%0.03%
Nov 202586.8%11.7%1.3%0.17%0.06%0.03%
Dec 202588.5%9.7%1.6%0.14%0.04%0.03%
Jan 202686.5%11.6%1.6%0.19%0.05%0.03%
Feb 202686.5%11.6%1.6%0.21%0.06%0.03%
Mar 202686.5%11.6%1.6%0.21%0.06%0.03%
Apr 202686.5%11.6%1.6%0.24%0.06%0.03%
May 202686.5%11.6%1.6%0.21%0.06%0.03%
Jun 202686.8%11.7%1.3%0.17%0.08%0.03%
Jul 202686.8%11.7%1.3%0.17%0.06%0.04%
Aug 202684.3%13.9%1.5%0.2%0.07%0.04%
Sep 2026——————

  1. 1.Munchkin

    84.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Skip Hop

    13.9%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  3. 3.Ju-Ju-Be

    1.5%

    Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.PacaPod

    0.2%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Storksak

    0.07%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Babymel

    0.04%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Skip Hop and its closest rivals

How has branded search demand for Skip Hop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Skip Hop worldwide rose from 49.5K to 60.5K.
  • Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among nappy bags worldwide increased from 9.7% to 13.9%.

How did search popularity change for nappy bags worldwide in August 2026?

  1. In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 11.7% to 13.9%.

  2. In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 86.8% to 84.3%.

  3. Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  4. Estimated monthly branded searches for Ju-Ju-Be worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  5. Estimated monthly branded searches for PacaPod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Skip Hop compete?

Skip Hop is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats4th of 62.4%Show ranking
Baby bath tubs3rd of 68.8%Show ranking
Baby toys3rd of 611.8%Show ranking
Nappy bags2nd of 613.9%Shown above

How is Skip Hop measured?

Brandwave collects information about searches that people make online using Skip Hop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • skip hop

Do you work for Skip Hop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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