Mushie vs Skip Hop:Which is searched more?
In September 2026, Skip Hop had more branded searches than Mushie among bath toys brands worldwide. Skip Hop had about 49,500 branded searches, while Mushie had 22,200. Skip Hop made up 13.3% of all bath toys brand searches we track, and Mushie accounted for 5.9%. These are worldwide searches for English-language branded terms.
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Is Mushie or Skip Hop more popular in search?
Compare the bath toys brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Skip Hop, Mushie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Skip Hop | Hape | Mushie | Green Toys | Munchkin | Tub Works |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 11.3% | 11.3% | 5.1% | 2.8% | 0.66% | 0% |
| Nov 2025 | 73.1% | 9.8% | 9.8% | 4.4% | 2.4% | 0.39% | 0% |
| Dec 2025 | 75.1% | 8.3% | 10.1% | 3.7% | 2.5% | 0.4% | <0.01% |
| Jan 2026 | 66.8% | 13.4% | 11% | 6% | 2.2% | 0.64% | <0.01% |
| Feb 2026 | 61.8% | 15.2% | 12.5% | 6.8% | 3% | 0.58% | <0.01% |
| Mar 2026 | 63.6% | 12.8% | 12.8% | 7% | 3.1% | 0.62% | <0.01% |
| Apr 2026 | 64.8% | 13% | 13% | 5.8% | 2.6% | 0.63% | <0.01% |
| May 2026 | 64.7% | 13% | 13% | 5.8% | 2.6% | 0.76% | <0.01% |
| Jun 2026 | 61.5% | 15.2% | 12.4% | 6.8% | 3% | 1.1% | <0.01% |
| Jul 2026 | 65.1% | 13.1% | 10.7% | 7.2% | 3.2% | 0.77% | <0.01% |
| Aug 2026 | 63.1% | 15.5% | 10.4% | 7% | 3.1% | 0.92% | <0.01% |
| Sep 2026 | 65.9% | 13.3% | 10.9% | 5.9% | 3.2% | 0.78% | <0.01% |
How has the Mushie and Skip Hop comparison changed over the last 12 months?
3 findings
- Skip Hop was ahead of Mushie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mushie’s share of searches among bath toys brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Skip Hop’s share of searches among bath toys brands worldwide moved from 11.3% to 13.3%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for bath toys brands worldwide in September 2026?
2 changes
In September 2026, Skip Hop lost share of searches among bath toys brands worldwide, from 15.5% to 13.3%.
In September 2026, Mushie lost share of searches among bath toys brands worldwide, from 7% to 5.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mushie’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bath toys brands
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