Fisher-Price vs Mushie:Which is more popular?
In September 2026, Fisher-Price had more branded searches than Mushie among bath toys brands worldwide. Fisher-Price had about 246,000 branded searches, while Mushie had 22,200. Fisher-Price made up 65.9% of all bath toys brand searches we track, and Mushie accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about bath toys brands, Mushie appeared in three of the four answers and Fisher-Price in none.
Who do people search for more?
Fisher-Price, about 11 searches for every 1 for Mushie
Who does AI mention more?
Mushie, mentioned in 3 of 4 answers, Fisher-Price in 0
Who does AI recommend more?
Mushie, the only one of the two named
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Top bath toys brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mushie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fisher-Price did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Munchkin1st
Green Toys2nd- Mushie3rd
Hape4th
Tub Works5th- Fisher-Price–
Skip Hop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mushie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Green Toys3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Munchkin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tub Works2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hape1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fisher-Price0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skip Hop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath toys brands
4 answers
Asked ChatGPT
“Which bath toy brand should I buy?”
Asked ChatGPT
“What are the best bath toy brands?”
Asked ChatGPT
“What's the best bath toy brand for young children?”
Searched Google, AI Overview
“best bath toys”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“safe bath toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fisher-Price or Mushie more popular in search?
This chart shows how often people search Google for Fisher-Price and Mushie by name. Each line represents a brand's share of searches for all seven bath toys brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fisher-Price, Mushie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Skip Hop | Hape | Mushie | Green Toys | Munchkin | Tub Works |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 11.3% | 11.3% | 5.1% | 2.8% | 0.66% | 0% |
| Nov 2025 | 73.1% | 9.8% | 9.8% | 4.4% | 2.4% | 0.39% | 0% |
| Dec 2025 | 75.1% | 8.3% | 10.1% | 3.7% | 2.5% | 0.4% | <0.01% |
| Jan 2026 | 66.8% | 13.4% | 11% | 6% | 2.2% | 0.64% | <0.01% |
| Feb 2026 | 61.8% | 15.2% | 12.5% | 6.8% | 3% | 0.58% | <0.01% |
| Mar 2026 | 63.6% | 12.8% | 12.8% | 7% | 3.1% | 0.62% | <0.01% |
| Apr 2026 | 64.8% | 13% | 13% | 5.8% | 2.6% | 0.63% | <0.01% |
| May 2026 | 64.7% | 13% | 13% | 5.8% | 2.6% | 0.76% | <0.01% |
| Jun 2026 | 61.5% | 15.2% | 12.4% | 6.8% | 3% | 1.1% | <0.01% |
| Jul 2026 | 65.1% | 13.1% | 10.7% | 7.2% | 3.2% | 0.77% | <0.01% |
| Aug 2026 | 63.1% | 15.5% | 10.4% | 7% | 3.1% | 0.92% | <0.01% |
| Sep 2026 | 65.9% | 13.3% | 10.9% | 5.9% | 3.2% | 0.78% | <0.01% |
How has the Fisher-Price and Mushie comparison changed over the last 12 months?
3 findings
- Fisher-Price was ahead of Mushie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among bath toys brands worldwide moved from 68.8% to 65.9%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Mushie’s share of searches among bath toys brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for bath toys brands worldwide in September 2026?
2 changes
In September 2026, Fisher-Price gained share of searches among bath toys brands worldwide, from 63.1% to 65.9%.
In September 2026, Mushie lost share of searches among bath toys brands worldwide, from 7% to 5.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fisher-Price’s and Mushie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher-Price
1 branded search term
- fisher price
Mushie
1 branded search term
- mushie
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