Brandwave

How popular isMushie?

In September 2026, people searched for Mushie by name about 22,200 times worldwide, about the same as the previous year. These searches made up 5.9% of all global bath toys brand searches, placing Mushie fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about bath toys brands, Mushie appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Mushie is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. Fisher-PriceShare of searches 65.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Skip HopShare of searches 13.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. HapeShare of searches 10.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. MushieShare of searches 5.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Green ToysShare of searches 3.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top bath toys brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mushie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mushie is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Munchkin1st
  2. Green Toys2nd
  3. Mushie3rd
  4. Hape4th
  5. Tub Works5th
  6. Fisher-Price–
  7. Skip Hop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mushie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Green Toys3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Munchkin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tub Works2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hape1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher-Price0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skip Hop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bath toys brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bath toys brands compete with Mushie?

Mushie against bath toys brands worldwide, by month

Share of searches by month for Fisher-Price, Skip Hop, Hape, Mushie, Green Toys. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher-PriceSkip HopHapeMushieGreen ToysMunchkinTub Works
Oct 202568.8%11.3%11.3%5.1%2.8%0.66%0%
Nov 202573.1%9.8%9.8%4.4%2.4%0.39%0%
Dec 202575.1%8.3%10.1%3.7%2.5%0.4%<0.01%
Jan 202666.8%13.4%11%6%2.2%0.64%<0.01%
Feb 202661.8%15.2%12.5%6.8%3%0.58%<0.01%
Mar 202663.6%12.8%12.8%7%3.1%0.62%<0.01%
Apr 202664.8%13%13%5.8%2.6%0.63%<0.01%
May 202664.7%13%13%5.8%2.6%0.76%<0.01%
Jun 202661.5%15.2%12.4%6.8%3%1.1%<0.01%
Jul 202665.1%13.1%10.7%7.2%3.2%0.77%<0.01%
Aug 202663.1%15.5%10.4%7%3.1%0.92%<0.01%
Sep 202665.9%13.3%10.9%5.9%3.2%0.78%<0.01%

  1. 1.Fisher-Price

    65.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Skip Hop

    13.3%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.Hape

    10.9%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Mushie

    5.9%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1 points.

  5. 5.Green Toys

    3.2%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Munchkin

    0.78%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  7. 7.Tub Works

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mushie and its closest rivals

Every comparison with Mushie

5 comparisons

How has branded search demand for Mushie changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mushie worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Mushie’s share of searches among bath toys brands worldwide increased from 5.1% to 5.9%.
  • Across the 12 months ending September 2026, Mushie’s share of searches among bath toys brands worldwide peaked at 7.2% in July 2026 and was lowest at 3.7% in December 2025.

How did search popularity change for bath toys brands worldwide in September 2026?

4 changes

  1. In September 2026, Fisher-Price gained share of searches among bath toys brands worldwide, from 63.1% to 65.9%.

  2. In September 2026, Skip Hop lost share of searches among bath toys brands worldwide, from 15.5% to 13.3%.

  3. In September 2026, Mushie lost share of searches among bath toys brands worldwide, from 7% to 5.9%.

  4. Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Mushie’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mushie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mushie

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How the Brand Demand Index is measured

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