Hape vs Mushie:Which is more popular?
In September 2026, Hape had more branded searches than Mushie among bath toys brands worldwide. Hape had about 40,500 branded searches, while Mushie had 22,200. Hape made up 10.9% of all bath toys brand searches we track, and Mushie accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about bath toys brands, Mushie appeared in three of the four answers and Hape in one. Mushie was mentioned before Hape in two out of three answers.
Who do people search for more?
Hape, about 82% more searches than Mushie
Who does AI mention more?
Mushie, mentioned in 3 of 4 answers, Hape in 1
Who does AI recommend more?
Mushie, named ahead of Hape in 2 of 3 answers
Follow Hape vs Mushie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bath toys brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mushie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hape was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mushie was listed before Hape in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Munchkin1st
Green Toys2nd- Mushie3rd
- Hape4th
Tub Works5th
Fisher-Price–
Skip Hop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mushie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Green Toys3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Munchkin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tub Works2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hape1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fisher-Price0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skip Hop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath toys brands
4 answers
Asked ChatGPT
“Which bath toy brand should I buy?”
Asked ChatGPT
“What are the best bath toy brands?”
Asked ChatGPT
“What's the best bath toy brand for young children?”
Searched Google, AI Overview
“best bath toys”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“safe bath toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hape or Mushie more popular in search?
This chart shows how often people search Google for Hape and Mushie by name. Each line represents a brand's share of searches for all seven bath toys brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hape, Mushie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Skip Hop | Hape | Mushie | Green Toys | Munchkin | Tub Works |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 11.3% | 11.3% | 5.1% | 2.8% | 0.66% | 0% |
| Nov 2025 | 73.1% | 9.8% | 9.8% | 4.4% | 2.4% | 0.39% | 0% |
| Dec 2025 | 75.1% | 8.3% | 10.1% | 3.7% | 2.5% | 0.4% | <0.01% |
| Jan 2026 | 66.8% | 13.4% | 11% | 6% | 2.2% | 0.64% | <0.01% |
| Feb 2026 | 61.8% | 15.2% | 12.5% | 6.8% | 3% | 0.58% | <0.01% |
| Mar 2026 | 63.6% | 12.8% | 12.8% | 7% | 3.1% | 0.62% | <0.01% |
| Apr 2026 | 64.8% | 13% | 13% | 5.8% | 2.6% | 0.63% | <0.01% |
| May 2026 | 64.7% | 13% | 13% | 5.8% | 2.6% | 0.76% | <0.01% |
| Jun 2026 | 61.5% | 15.2% | 12.4% | 6.8% | 3% | 1.1% | <0.01% |
| Jul 2026 | 65.1% | 13.1% | 10.7% | 7.2% | 3.2% | 0.77% | <0.01% |
| Aug 2026 | 63.1% | 15.5% | 10.4% | 7% | 3.1% | 0.92% | <0.01% |
| Sep 2026 | 65.9% | 13.3% | 10.9% | 5.9% | 3.2% | 0.78% | <0.01% |
How has the Hape and Mushie comparison changed over the last 12 months?
3 findings
- Hape was ahead of Mushie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among bath toys brands worldwide moved from 11.3% to 10.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Mushie’s share of searches among bath toys brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for bath toys brands worldwide in September 2026?
2 changes
In September 2026, Mushie lost share of searches among bath toys brands worldwide, from 7% to 5.9%.
Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hape’s and Mushie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bath toys brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.