How popular isFisher-Price in search?
In September 2026, there were an estimated 246K branded searches for Fisher-Price worldwide which is down 18.3% over the last 12 months. Fisher-Price holds 72.6% estimated Share of Search among bath toys brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bath toys brands compete with Fisher-Price?
Share of Search by month for Fisher-Price, Skip Hop, Hape. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Skip Hop | Hape | Munchkin |
|---|---|---|---|---|
| Oct 2025 | 74.7% | 12.3% | 12.3% | 0.72% |
| Nov 2025 | 78.5% | 10.6% | 10.6% | 0.42% |
| Dec 2025 | 80% | 8.8% | 10.8% | 0.43% |
| Jan 2026 | 72.7% | 14.6% | 12% | 0.7% |
| Feb 2026 | 68.6% | 16.9% | 13.8% | 0.65% |
| Mar 2026 | 70.8% | 14.2% | 14.2% | 0.69% |
| Apr 2026 | 70.8% | 14.2% | 14.2% | 0.69% |
| May 2026 | 70.7% | 14.2% | 14.2% | 0.83% |
| Jun 2026 | 68.2% | 16.8% | 13.7% | 1.2% |
| Jul 2026 | 72.6% | 14.6% | 12% | 0.86% |
| Aug 2026 | 70.2% | 17.3% | 11.6% | 1% |
| Sep 2026 | 72.6% | 14.6% | 12% | 0.86% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.6% | 246K | 0% | +2.4 points | |
| 2, held 2nd | 14.6% | 49.5K | -18.2% | -2.7 points | |
| 3, held 3rd | 12% | 40.5K | 0% | +0.4 points | |
| 4, held 4th | 0.86% | 2.9K | -19.4% | -0.2 points |
72.6%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Skip Hop14.6%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
3.
Hape12%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Munchkin
0.86%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.
Compare search popularity between Fisher-Price and its closest rivals
Every comparison with Fisher-Price
30 comparisons
- Barbie vs Fisher-Price
- Chicco vs Fisher-Price
- Fisher-Price vs Infantino
- Fisher-Price vs LEGO
- Fisher-Price vs Playmobil
- Fisher-Price vs VTech
- Fisher-Price vs XP
- Ergobaby vs Fisher-Price
- Fisher-Price vs Hasbro
- Fisher-Price vs Little Tikes
- BabyBjörn vs Fisher-Price
- Fisher-Price vs Melissa & Doug
- Fisher-Price vs Ingenuity
- Fisher-Price vs Graco
- Fisher-Price vs Garrett
- Fisher-Price vs Spin Master
- Fisher-Price vs Skip Hop
- Fisher-Price vs Hape
- Fisher-Price vs Nokta
- Bright Starts vs Fisher-Price
- Fisher-Price vs Minelab
- Fisher-Price vs KidKraft
- Fisher-Price vs Plan Toys
- Fisher-Price vs Tiny Love
- 4moms vs Fisher-Price
- Fisher-Price vs Shnuggle
- Fisher-Price vs Manhattan Toy
- Fisher-Price vs Lamaze
- Fisher-Price vs Munchkin
- Fisher-Price vs Summer Infant
How has branded search demand for Fisher-Price changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among bath toys brands worldwide decreased from 74.7% to 72.6%.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among bath toys brands worldwide peaked at 80% in December 2025 and was lowest at 68.2% in June 2026.
How did search popularity change for bath toys brands worldwide in September 2026?
3 changes
In September 2026, Fisher-Price gained estimated Share of Search among bath toys brands worldwide, from 70.2% to 72.6%.
In September 2026, Skip Hop lost estimated Share of Search among bath toys brands worldwide, from 17.3% to 14.6%.
Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Fisher-Price compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toy brands | 5th of 8 | 1.7% | Show ranking |
| Farm animals brands | 2nd of 3 | 20.4% | Show ranking |
| Baby rockers | 2nd of 6 | 23.7% | Show ranking |
| Metal detector brands | 2nd of 5 | 36.4% | Show ranking |
| Baby bouncers | 1st of 5 | 36.8% | Show ranking |
| Dollhouse brands | 1st of 6 | 39.5% | Show ranking |
| Play kitchen brands | 1st of 5 | 40.7% | Show ranking |
| Baby play mats | 1st of 6 | 41.9% | Show ranking |
| Baby toys | 2nd of 6 | 42.3% | Show ranking |
| Bath toys brands | 1st of 4 | 72.6% | Shown above |
| Baby bath tubs | 1st of 5 | 79.3% | Show ranking |
| Play gyms | 1st of 3 | 79.3% | Show ranking |
How is Fisher-Price measured?
Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fisher price
Who owns Fisher-Price?
Fisher-Price is owned by 
Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide.
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Is Fisher-Price your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.