Brandwave

Baby bouncers:Which brands are most popular in search?

In August 2026, Chicco was the most searched among baby bouncers worldwide, with an estimated 475K branded searches and 50.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco50.2%
  2. Fisher-Price26%
  3. Ergobaby11.6%
  4. BabyBjorn7.8%
  5. Bright Starts2.9%
  6. 4moms1.6%

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Share of SearchLeaderboard

Compare the baby bouncers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby bouncers worldwide, by month

Share of Search by month for Chicco, Fisher-Price, Ergobaby, BabyBjorn, Bright Starts. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoFisher-PriceErgobabyBabyBjornBright Starts4moms
Oct 202545.2%31.1%9.3%9.3%2.8%2.3%
Nov 202544.9%36.4%7.3%7.3%2.2%1.8%
Dec 202539.8%41.8%6.9%6.9%3.1%1.7%
Jan 202645.2%30.7%9.2%9.2%3.4%2.3%
Feb 202647.7%25.6%11.5%9.4%3.5%2.3%
Mar 202649.7%27.2%10%8.2%3%2%
Apr 202649%26.4%11.8%7.9%2.9%1.9%
May 202648.9%26.9%12%8.1%2.4%1.6%
Jun 202649%25.4%11.5%9.4%2.8%1.9%
Jul 202645.1%28.6%12.8%8.6%3.2%1.7%
Aug 202650.2%26%11.6%7.8%2.9%1.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chicco

    50.2%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.

  2. 2.Fisher-Price

    26%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Ergobaby

    11.6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.BabyBjorn

    7.8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Bright Starts

    2.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.4moms

    1.6%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby bouncers worldwide?

In August 2026, Chicco was the most searched among baby bouncers worldwide, with an estimated 475K branded searches and 50.2% estimated Share of Search within this set. Fisher-Price is in 2nd place, 24.2 percentage points behind at 26% Share of Search.

Global baby bouncers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chicco45.2% → 50.2%50.2%Aug 202639.8%Dec 20251st
Fisher-Price31.1% → 26%41.8%Dec 202525.4%Jun 20262nd
Ergobaby9.3% → 11.6%12.8%Jul 20266.9%Dec 20254th → 3rd
BabyBjorn9.3% → 7.8%9.4%Feb 20266.9%Dec 20253rd → 4th
Bright Starts2.8% → 2.9%3.5%Feb 20262.2%Nov 20255th
4moms2.3% → 1.6%2.3%Feb 20261.6%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby bouncers worldwide increased from 45.2% to 50.2%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide decreased from 31.1% to 26%.
  • Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby bouncers worldwide increased from 9.3% to 11.6%.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby bouncers worldwide decreased from 9.3% to 7.8%.
  • Across the 11 months ending August 2026, 4moms’ estimated Share of Search among baby bouncers worldwide decreased from 2.3% to 1.6%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby bouncers worldwide peaked at 50.2% in August 2026 and was lowest at 39.8% in December 2025.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide peaked at 41.8% in December 2025 and was lowest at 25.4% in June 2026.
  • Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby bouncers worldwide peaked at 12.8% in July 2026 and was lowest at 6.9% in December 2025.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby bouncers worldwide peaked at 9.4% in February 2026 and was lowest at 6.9% in December 2025.
  • Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby bouncers worldwide peaked at 3.5% in February 2026 and was lowest at 2.2% in November 2025.
  • Across the 11 months ending August 2026, Ergobaby rose from 4th to 3rd among baby bouncers worldwide.
  • Across the 11 months ending August 2026, BabyBjorn fell from 3rd to 4th among baby bouncers worldwide.
  • Across the 11 months ending August 2026, Bright Starts held steady: its estimated Share of Search among baby bouncers worldwide moved less than 0.5 percentage points.

How did search popularity change for baby bouncers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby bouncers worldwide, from 45.1% to 50.2%.

  2. In August 2026, Fisher-Price lost estimated Share of Search among baby bouncers worldwide, from 28.6% to 26%.

  3. In August 2026, Ergobaby lost estimated Share of Search among baby bouncers worldwide, from 12.8% to 11.6%.

  4. In August 2026, BabyBjorn lost estimated Share of Search among baby bouncers worldwide, from 8.6% to 7.8%.

  5. Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

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