How popular isBabyBjörn in search?
In September 2026, there were an estimated 148K branded searches for BabyBjörn worldwide which is down 18.2% over the last 12 months. BabyBjörn holds 22.1% estimated Share of Search among baby bouncers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fisher-Price36.8%
Ergobaby34.7%
BabyBjörn22.1%
Bright Starts4.1%
4moms2.2%
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Which baby bouncers compete with BabyBjörn?
Share of Search by month for Fisher-Price, Ergobaby, BabyBjörn, Bright Starts, 4moms. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Ergobaby | BabyBjörn | Bright Starts | 4moms |
|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 29.9% | 23.9% | 3.6% | 2.9% |
| Nov 2025 | 49.6% | 24.9% | 20% | 3% | 2.4% |
| Dec 2025 | 54.8% | 20.9% | 18% | 4.1% | 2.2% |
| Jan 2026 | 39.2% | 30% | 23.6% | 4.4% | 2.9% |
| Feb 2026 | 32.6% | 35.9% | 24% | 4.4% | 2.9% |
| Mar 2026 | 36.4% | 35% | 21.9% | 4% | 2.7% |
| Apr 2026 | 35.4% | 36.8% | 21.3% | 3.9% | 2.6% |
| May 2026 | 35.8% | 37.2% | 21.5% | 3.3% | 2.2% |
| Jun 2026 | 32.8% | 37% | 24.1% | 3.7% | 2.4% |
| Jul 2026 | 36% | 36.1% | 21.7% | 4% | 2.2% |
| Aug 2026 | 35.5% | 37% | 21.4% | 4% | 2.1% |
| Sep 2026 | 36.8% | 34.7% | 22.1% | 4.1% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.8% | 246K | 0% | +1.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.7% | 232K | -9.2% | -2.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.1% | 148K | 0% | +0.8 points | |
| 4, held 4th | 4.1% | 27.4K | -0.22% | +0.1 points | |
| 5, held 5th | 2.2% | 14.8K | 0% | +0.1 points |
36.8%
Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Ergobaby34.7%
Moved from 1st to 2nd. 232K estimated branded searches, -9.2% vs prior month. Share -2.2 points.
22.1%
Held 3rd. 148K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.1%
Held 4th. 27.4K estimated branded searches, -0.22% vs prior month. Share +0.1 points.
5.
4moms2.2%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between BabyBjörn and its closest rivals
Every comparison with BabyBjörn
13 comparisons
How has branded search demand for BabyBjörn changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BabyBjörn worldwide fell from 181K to 148K.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby bouncers worldwide decreased from 23.9% to 22.1%.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby bouncers worldwide peaked at 24.1% in June 2026 and was lowest at 18% in December 2025.
How did search popularity change for baby bouncers worldwide in September 2026?
4 changes
In September 2026, Fisher-Price overtook Ergobaby to become the leader among baby bouncers worldwide, with 36.8% estimated Share of Search.
In September 2026, BabyBjörn gained estimated Share of Search among baby bouncers worldwide, from 21.4% to 22.1%.
In September 2026, Ergobaby lost estimated Share of Search among baby bouncers worldwide, from 37% to 34.7%.
Estimated monthly branded searches for 4moms worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Where does BabyBjörn compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| High chairs | 3rd of 6 | 13.4% | Show ranking |
| Baby rockers | 3rd of 6 | 14.2% | Show ranking |
| Baby carrier brands | 3rd of 5 | 21.4% | Show ranking |
| Baby bouncers | 3rd of 5 | 22.1% | Shown above |
How is BabyBjörn measured?
Brandwave collects information about searches that people make online using BabyBjörn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- baby bjorn
- babybjorn
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Is BabyBjörn your brand?
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