BabyBjörn vs WildBird:Which is more popular?
In September 2026, BabyBjörn had more branded searches than WildBird among baby carrier brands worldwide. BabyBjörn had about 74,000 branded searches, while WildBird had 40,500. BabyBjörn made up 11.2% of all baby carrier brand searches we track, and WildBird accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about baby carrier brands, BabyBjörn and WildBird each appeared in three of the five answers. BabyBjörn and WildBird were each mentioned first in two of the four answers that named either.
Who do people search for more?
BabyBjörn, about 83% more searches than WildBird
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top baby carrier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BabyBjörn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WildBird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. BabyBjörn and WildBird were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ergobaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tula3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BabyBjörn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WildBird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Konny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Manduca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby carrier brands
5 answers
Asked ChatGPT
“Which baby carrier brand should I buy?”
Asked ChatGPT
“What are the best baby carrier brands?”
Asked ChatGPT
“What's the best baby carrier brand for all day hands free?”
Searched Google, AI Overview
“best baby carrier”
Searched Google, AI Overview
“baby carrier brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BabyBjörn or WildBird more popular in search?
This chart shows how often people search Google for BabyBjörn and WildBird by name. Each line represents a brand's share of searches for all six baby carrier brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BabyBjörn, WildBird. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tula | Ergobaby | BabyBjörn | WildBird | Konny | Manduca |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 37% | 14.8% | 5.4% | 5.4% | 4.4% |
| Nov 2025 | 32.1% | 36.1% | 14.5% | 6.5% | 6.5% | 4.3% |
| Dec 2025 | 38.1% | 32.5% | 14% | 5.1% | 5.1% | 5.1% |
| Jan 2026 | 32.6% | 37.4% | 14.7% | 6.6% | 4.4% | 4.4% |
| Feb 2026 | 34.3% | 37.8% | 12.6% | 6.9% | 4.6% | 3.8% |
| Mar 2026 | 32% | 37.6% | 11.8% | 7.9% | 6.4% | 4.3% |
| Apr 2026 | 31.4% | 39.9% | 11.6% | 7.7% | 5.2% | 4.2% |
| May 2026 | 29.8% | 38% | 11% | 7.3% | 9% | 4.9% |
| Jun 2026 | 33.3% | 37.7% | 12.3% | 6.7% | 4.5% | 5.5% |
| Jul 2026 | 36.9% | 37% | 11.1% | 6.1% | 4.1% | 5% |
| Aug 2026 | 31.4% | 39.9% | 11.6% | 7.7% | 4.2% | 5.2% |
| Sep 2026 | 37.3% | 35.2% | 11.2% | 6.1% | 5% | 5% |
How has the BabyBjörn and WildBird comparison changed over the last 12 months?
3 findings
- BabyBjörn was ahead of WildBird in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby carrier brands worldwide moved from 14.8% to 11.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, WildBird’s share of searches among baby carrier brands worldwide moved from 5.4% to 6.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for baby carrier brands worldwide in September 2026?
2 changes
In September 2026, WildBird lost share of searches among baby carrier brands worldwide, from 7.7% to 6.1%.
Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BabyBjörn’s and WildBird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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