How popular isErgobaby in search?
In August 2026, there were an estimated 110K branded searches for Ergobaby worldwide which is up 21.5% over the last 11 months. Ergobaby holds 24.7% estimated Share of Search among baby carrier brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Ergobaby and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which baby carrier brands compete with Ergobaby?
Share of Search by month for Tula, Ergobaby, BabyBjorn, Manduca, Konny. The figures are in the table below the chart.
View monthly share of search table
| Month | Tula | Ergobaby | BabyBjorn | Manduca | Konny |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.5% | 20.5% | 6.1% | 7.5% |
| Nov 2025 | 44.7% | 20.1% | 20.1% | 6% | 9% |
| Dec 2025 | 49.9% | 18.4% | 18.4% | 6.7% | 6.7% |
| Jan 2026 | 46.1% | 20.7% | 20.7% | 6.2% | 6.2% |
| Feb 2026 | 48.5% | 21.8% | 17.8% | 5.4% | 6.5% |
| Mar 2026 | 46.4% | 20.9% | 17.1% | 6.3% | 9.4% |
| Apr 2026 | 45.1% | 24.7% | 16.6% | 6.1% | 7.4% |
| May 2026 | 42% | 23% | 15.5% | 6.9% | 12.6% |
| Jun 2026 | 47.2% | 21.3% | 17.4% | 7.8% | 6.4% |
| Jul 2026 | 50.2% | 22.4% | 15.1% | 6.8% | 5.5% |
| Aug 2026 | 45.1% | 24.7% | 16.6% | 7.4% | 6.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 201K | -18.3% | -5 points | |
| 2, held 2nd | 24.7% | 110K | 0% | +2.3 points | |
| 3, held 3rd | 16.6% | 74K | 0% | +1.5 points | |
| 4, held 4th | 7.4% | 33.1K | 0% | +0.7 points | |
| 5, held 5th | 6.1% | 27.1K | 0% | +0.6 points |
1.
Tula45.1%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -5 points.
2.
Ergobaby24.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.
16.6%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Manduca7.4%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Konny6.1%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare search popularity between Ergobaby and its closest rivals
How has branded search demand for Ergobaby changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ergobaby worldwide rose from 90.5K to 110K.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide increased from 20.5% to 24.7%.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide peaked at 24.7% in April 2026 and was lowest at 18.4% in December 2025.
- Across the 11 months ending August 2026, Ergobaby rose from 3rd to 2nd among baby carrier brands worldwide.
How did search popularity change for baby carrier brands worldwide in August 2026?
5 changes
In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands worldwide, from 22.4% to 24.7%.
In August 2026, BabyBjorn gained estimated Share of Search among baby carrier brands worldwide, from 15.1% to 16.6%.
In August 2026, Manduca gained estimated Share of Search among baby carrier brands worldwide, from 6.8% to 7.4%.
In August 2026, Konny gained estimated Share of Search among baby carrier brands worldwide, from 5.5% to 6.1%.
In August 2026, Tula lost estimated Share of Search among baby carrier brands worldwide, from 50.2% to 45.1%.
Where does Ergobaby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby bouncers | 3rd of 6 | 11.6% | Show ranking |
| Baby carrier brands | 2nd of 5 | 24.7% | Shown above |
| Baby swaddles | 1st of 6 | 57.4% | Show ranking |
How is Ergobaby measured?
Brandwave collects information about searches that people make online using Ergobaby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ergobaby
Do you work for Ergobaby? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ergobaby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.