How popular isErgobaby in search?
In September 2026, there were an estimated 232K branded searches for Ergobaby worldwide which held steady over the last 12 months. Ergobaby holds 47.4% estimated Share of Search among baby sleep sack brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ergobaby47.4%
Burt's Bees27.9%
Love to Dream12.3%
ergoPouch10.1%
Dreamland Baby1.8%
Grobag0.49%
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Which baby sleep sack brands compete with Ergobaby?
Share of Search by month for Ergobaby, Burt's Bees, Love to Dream, ergoPouch. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Burt's Bees | Love to Dream | ergoPouch | Dreamland Baby | Grobag |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 32.1% | 9.5% | 11.7% | 2.4% | 0.69% |
| Nov 2025 | 36.8% | 40.4% | 9.8% | 9.8% | 2.5% | 0.59% |
| Dec 2025 | 36.6% | 43.4% | 8.7% | 8.7% | 2.2% | 0.51% |
| Jan 2026 | 45.6% | 33% | 9.8% | 8% | 3% | 0.57% |
| Feb 2026 | 49% | 30.2% | 9% | 9% | 2.4% | 0.53% |
| Mar 2026 | 47.5% | 27.4% | 10% | 12.2% | 2.4% | 0.58% |
| Apr 2026 | 49.6% | 26.5% | 9.6% | 11.7% | 2% | 0.56% |
| May 2026 | 49.7% | 26.5% | 9.6% | 11.7% | 2% | 0.56% |
| Jun 2026 | 52.8% | 21.3% | 11.5% | 11.5% | 2.4% | 0.44% |
| Jul 2026 | 53.8% | 24.3% | 10.8% | 8.8% | 2% | 0.41% |
| Aug 2026 | 53.5% | 23.3% | 10.4% | 10.4% | 2% | 0.4% |
| Sep 2026 | 47.4% | 27.9% | 12.3% | 10.1% | 1.8% | 0.49% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 232K | -9.2% | -6.1 points | |
| 2, held 2nd | 27.9% | 137K | +22.4% | +4.5 points | |
| 3, moved from 4th to 3rd | 12.3% | 60.5K | +22.2% | +2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.1% | 49.5K | 0% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.8% | 9K | -8.2% | -0.2 points | |
| 6, held 6th | 0.49% | 2.4K | +26.3% | +0.1 points |
1.
Ergobaby47.4%
Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -6.1 points.
27.9%
Held 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +4.5 points.
12.3%
Moved from 4th to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2 points.
10.1%
Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.8%
Held 5th. 9K estimated branded searches, -8.2% vs prior month. Share -0.2 points.
6.
Grobag0.49%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between Ergobaby and its closest rivals
Every comparison with Ergobaby
21 comparisons
- Ergobaby vs Fisher-Price
- Ergobaby vs Momcozy
- Ergobaby vs Tula
- Ergobaby vs Tommee Tippee
- BabyBjörn vs Ergobaby
- Burt's Bees vs Ergobaby
- Boppy vs Ergobaby
- Ergobaby vs Love to Dream
- Ergobaby vs ergoPouch
- Ergobaby vs Konny
- Ergobaby vs Manduca
- Bright Starts vs Ergobaby
- Ergobaby vs Halo
- 4moms vs Ergobaby
- Ergobaby vs Plum
- Dreamland Baby vs Ergobaby
- Aden + Anais vs Ergobaby
- Ergobaby vs SwaddleMe
- Ergobaby vs Grobag
- Ergobaby vs Woolbabe
- Ergobaby vs Woombie
How has branded search demand for Ergobaby changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ergobaby worldwide held steady, from 226K to 232K.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among baby sleep sack brands worldwide increased from 43.6% to 47.4%.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among baby sleep sack brands worldwide peaked at 53.8% in July 2026 and was lowest at 36.6% in December 2025.
How did search popularity change for baby sleep sack brands worldwide in September 2026?
6 changes
In September 2026, Love to Dream overtook ergoPouch to rank 3rd among baby sleep sack brands worldwide, with 12.3% estimated Share of Search.
In September 2026, Burt's Bees gained estimated Share of Search among baby sleep sack brands worldwide, from 23.3% to 27.9%.
In September 2026, Ergobaby lost estimated Share of Search among baby sleep sack brands worldwide, from 53.5% to 47.4%.
Estimated monthly branded searches for Grobag worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.
Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Ergobaby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wrap carrier brands | 3rd of 4 | 22.4% | Show ranking |
| Baby carrier brands | 2nd of 5 | 33.5% | Show ranking |
| Baby bouncers | 2nd of 5 | 34.7% | Show ranking |
| Sleep suit brands | 2nd of 7 | 35.8% | Show ranking |
| Baby sleep sack brands | 1st of 6 | 47.4% | Shown above |
| Baby swaddles | 1st of 6 | 71.1% | Show ranking |
How is Ergobaby measured?
Brandwave collects information about searches that people make online using Ergobaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ergobaby
- ergobaby 360
- ergobaby carrier
- ergobaby omni breeze
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Is Ergobaby your brand?
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