Brandwave

Baby sleep sack brands:Which are searched most?

In September 2026, Ergobaby was the most searched among baby sleep sack brands worldwide, with an estimated 232K branded searches and 47.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ergobaby47.4%
  2. Burt's Bees27.9%
  3. Love to Dream12.3%
  4. ergoPouch10.1%
  5. Dreamland Baby1.8%
  6. Grobag0.49%
  7. Carters0.02%

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Share of SearchLeaderboard

Compare the baby sleep sack brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby sleep sack brands worldwide, by month

Share of Search by month for Ergobaby, Burt's Bees, Love to Dream, ergoPouch. The figures are in the table below the chart.

View monthly share of search table
MonthErgobabyBurt's BeesLove to DreamergoPouchDreamland BabyGrobagCarters
Oct 202543.6%32.1%9.5%11.7%2.4%0.69%0.03%
Nov 202536.8%40.4%9.8%9.8%2.5%0.59%0.02%
Dec 202536.6%43.3%8.7%8.7%2.2%0.51%0.02%
Jan 202645.6%33%9.8%8%3%0.57%0.02%
Feb 202649%30.1%9%9%2.4%0.53%0.02%
Mar 202647.5%27.4%10%12.2%2.4%0.58%0.02%
Apr 202649.6%26.5%9.6%11.7%2%0.56%0.02%
May 202649.6%26.5%9.6%11.7%2%0.56%0.02%
Jun 202652.8%21.3%11.5%11.5%2.4%0.44%0.02%
Jul 202653.7%24.2%10.8%8.8%2%0.41%0.02%
Aug 202653.5%23.3%10.4%10.4%2%0.4%0.02%
Sep 202647.4%27.9%12.3%10.1%1.8%0.49%0.02%

This month’s ranking, September 2026

  1. 1.Ergobaby

    47.4%

    Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -6.1 points.

  2. 2.Burt's Bees

    27.9%

    Held 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  3. 3.Love to Dream

    12.3%

    Moved from 4th to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2 points.

  4. 4.ergoPouch

    10.1%

    Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Dreamland Baby

    1.8%

    Held 5th. 9K estimated branded searches, -8.2% vs prior month. Share -0.2 points.

  6. 6.Grobag

    0.49%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  7. 7.Carters

    0.02%

    Held 7th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby sleep sack brands worldwide?

In September 2026, Ergobaby was the most searched among baby sleep sack brands worldwide, with an estimated 232K branded searches and 47.4% estimated Share of Search within this set. Burt's Bees is in 2nd place, 19.5 percentage points behind at 27.9% Share of Search.

Global baby sleep sack brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ergobaby43.6% → 47.4%53.7%Jul 202636.6%Dec 20251st
Burt's Bees32.1% → 27.9%43.3%Dec 202521.3%Jun 20262nd
Love to Dream9.5% → 12.3%12.3%Sep 20268.7%Dec 20254th → 3rd
ergoPouch11.7% → 10.1%12.2%Mar 20268%Jan 20263rd → 4th
Dreamland Baby2.4% → 1.8%3%Jan 20261.8%Sep 20265th
Grobag0.69% → 0.49%0.69%Oct 20250.4%Aug 20266th
Carters0.03% → 0.02%0.03%Oct 20250.02%Apr 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among baby sleep sack brands worldwide increased from 43.6% to 47.4%.
  • Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among baby sleep sack brands worldwide decreased from 32.1% to 27.9%.
  • Across the 12 months ending September 2026, Love to Dream’s estimated Share of Search among baby sleep sack brands worldwide increased from 9.5% to 12.3%.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby sleep sack brands worldwide decreased from 11.7% to 10.1%.
  • Across the 12 months ending September 2026, Dreamland Baby’s estimated Share of Search among baby sleep sack brands worldwide decreased from 2.4% to 1.8%.
  • Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among baby sleep sack brands worldwide peaked at 53.7% in July 2026 and was lowest at 36.6% in December 2025.
  • Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among baby sleep sack brands worldwide peaked at 43.3% in December 2025 and was lowest at 21.3% in June 2026.
  • Across the 12 months ending September 2026, Love to Dream’s estimated Share of Search among baby sleep sack brands worldwide peaked at 12.3% in September 2026 and was lowest at 8.7% in December 2025.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby sleep sack brands worldwide peaked at 12.2% in March 2026 and was lowest at 8% in January 2026.
  • Across the 12 months ending September 2026, Dreamland Baby’s estimated Share of Search among baby sleep sack brands worldwide peaked at 3% in January 2026 and was lowest at 1.8% in September 2026.
  • Across the 12 months ending September 2026, Love to Dream rose from 4th to 3rd among baby sleep sack brands worldwide.
  • Across the 12 months ending September 2026, ergoPouch fell from 3rd to 4th among baby sleep sack brands worldwide.
  • Across the 12 months ending September 2026, Grobag and Carters held steady: their estimated Share of Search among baby sleep sack brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for baby sleep sack brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to rank 3rd among baby sleep sack brands worldwide, with 12.3% estimated Share of Search.

  2. In September 2026, Burt's Bees gained estimated Share of Search among baby sleep sack brands worldwide, from 23.3% to 27.9%.

  3. In September 2026, Ergobaby lost estimated Share of Search among baby sleep sack brands worldwide, from 53.5% to 47.4%.

  4. Estimated monthly branded searches for Carters worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

  5. Estimated monthly branded searches for Grobag worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.

  7. Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

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