Brandwave

Love to Dream vs Woolino:Which is more popular?

In September 2026, Love to Dream had more branded searches than Woolino among baby sleep sack brands worldwide. Love to Dream had about 60,500 branded searches, while Woolino had 27,100. Love to Dream made up 9.3% of all baby sleep sack brand searches we track, and Woolino accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about baby sleep sack brands, Woolino appeared in four of the five answers and Love to Dream in one. Woolino was mentioned before Love to Dream in every answer that named either.

Among baby sleep sack brands worldwide in September 2026

Who do people search for more?

Love to Dream, about 2 searches for every 1 for Woolino

Love to Dream 60.5K searchesWoolino 27.1K searches

Who does AI mention more?

Woolino, mentioned in 4 of 5 answers, Love to Dream in 1

Woolino in 4 of 5Love to Dream in 1 of 5

Who does AI recommend more?

Woolino, named ahead of Love to Dream in 3 of 3 answers

Woolino first in 3Love to Dream never first

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Top baby sleep sack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Woolino was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Love to Dream was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Woolino was listed before Love to Dream in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Halo1st
  2. Kyte Baby2nd
  3. Woolino3rd
  4. Burt's Bees4th
  5. ergoPouch5th
  6. Love to Dream6th
  7. Ergobaby–
  8. Dreamland Baby–
  9. Grobag–
  10. Merino Kids–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Halo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kyte Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woolino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ergoPouch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Love to Dream1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreamland Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grobag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merino Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about baby sleep sack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Love to Dream or Woolino more popular in search?

This chart shows how often people search Google for Love to Dream and Woolino by name. Each line represents a brand's share of searches for all 11 baby sleep sack brands we track, month by month, from English-language searches worldwide.

Love to Dream and Woolino among baby sleep sack brands worldwide, by month

Share of searches by month for Love to Dream, Woolino. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyBurt's BeesKyte BabyLove to DreamergoPouchHaloWoolinoDreamland BabyGrobagMerino KidsWoolbabe
Oct 202531.9%23.5%15.5%7%8.5%7%3.8%1.8%0.51%0.23%0.14%
Nov 202526.8%29.5%16%7.2%7.2%5.9%4.8%1.8%0.43%0.23%0.15%
Dec 202527.5%32.5%14.5%6.5%6.5%6.5%3.6%1.6%0.38%0.21%0.14%
Jan 202632.2%23.3%18.9%6.9%5.7%6.9%3.1%2.1%0.41%0.22%0.14%
Feb 202637.7%23.2%12.6%6.9%6.9%6.9%3.1%1.9%0.41%0.22%0.22%
Mar 202635.9%20.7%13.7%7.5%9.2%7.5%2.7%1.8%0.44%0.29%0.29%
Apr 202638.3%20.4%13.5%7.4%9.1%6.1%2.7%1.5%0.43%0.28%0.28%
May 202638.2%20.3%13.5%7.4%9%6%2.7%1.5%0.43%0.28%0.54%
Jun 202639.7%16%15.8%8.7%8.7%5.8%2.6%1.8%0.33%0.28%0.33%
Jul 202637.8%17.1%20.7%7.6%6.2%6.2%2.3%1.4%0.29%0.25%0.25%
Aug 202640.4%17.6%14.3%7.8%7.8%6.4%3.5%1.5%0.3%0.21%0.16%
Sep 202635.7%21%13.9%9.3%7.6%6.2%4.2%1.4%0.37%0.25%0.2%

How has the Love to Dream and Woolino comparison changed over the last 12 months?

3 findings

How did search popularity change for baby sleep sack brands worldwide in September 2026?

2 changes

  1. In September 2026, Love to Dream overtook ergoPouch to rank 4th among baby sleep sack brands worldwide, with 9.3% of the searches.

  2. In September 2026, Woolino gained share of searches among baby sleep sack brands worldwide, from 3.5% to 4.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Love to Dream’s and Woolino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Love to Dream

1 branded search term

  • love to dream

Woolino

1 branded search term

  • woolino

How the Brand Demand Index is measured

Other head-to-heads among baby sleep sack brands

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